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»Tim Cadogan

OpenX CEO Tim Cadogan Departs For GoFundMe

OpenX CEO Tim Cadogan is leaving after 12 years to become CEO of GoFundMe. OpenX President John Gentry, a seven-year vet at the company, will step into the CEO role. “I’ve been walking in this direction for a long time,” Cadogan said. “It’s been a quarter of my life.” He said he told the board... Continue reading »

by Sarah Sluis // January 29th, 2020 //
»
Podcast: The Durability Of Ad Exchanges

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. It was a long journey from OpenX CEO Tim Cadogan’s bucolic upbringing in Dorset, England, to the technology centers of California, where frenetic change is the only rule. Cadogan has had a front-row seat to several waves of... Continue reading »

by Zach Rodgers // July 24th, 2018 //
»
IAB ALM: Forget 'Big,' We Just Want Data We Can Use

Maybe the Interactive Advertising Bureau should have titled its Annual Leadership Meeting, "Data, Data Everywhere And Not A Terabyte To Think." This year's theme was how Big Data can complement or conflict with big advertising – i.e., creative ideas. The general takeaway was that yes, the two sides can inform and influence each other, but... Continue reading »

by David Kaplan // February 28th, 2013 //
»
OpenX And JumpTime Combine To Bring Ad Tech Methods To Content Optimization

If war is too important to leave to generals, then content optimization is too crucial to leave to editorial teams. That’s the animating idea behind this week’s acquisition of digital content analyzer JumpTime by display ad server and publisher-facing exchange OpenX. OpenX has been steadily building its supply-side platform. But the concept of determining how... Continue reading »

by David Kaplan // October 31st, 2012 //
»
 

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