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»canada

Virginia Finalizes Privacy Law; Canada To Make Facebook Pay For News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Win For Privacy Virginia is in line to follow California’s lead with the California Consumer Privacy Act (CCPA), which is already in effect, by finalizing its own comprehensive data privacy law this year, according to ACA News. The Virginia Consumer Data Protection Act... Continue reading »

by AdExchanger // February 22nd, 2021 //
»
Canadian Broadcaster Bell Media Banks On Premium Programmatic

Bell Media, the broadcasting and radio subsidiary of Canadian communications company Bell Canada Enterprises (BCE), is bulking up on programmatic for its linear, streaming video and mobile platforms. Using Videology, Bell Media is building an audience indexing and delivery tool for advertisers to plan and execute cross-platform campaigns. The first phase of the integration will go... Continue reading »

by Kelly Liyakasa // June 7th, 2016 //
»
Canada Video Ad Market Is Catching Up To US, Says BrightRoll

A survey of 300 advertisers and agencies commissioned by video ad platform BrightRoll and Canada's IAB suggests that 2013 is the "breakout year" for that country's video marketplace. Spending on digital video is up 42% from 2012, and 41% of Canadian agencies expect to spend "half or more of their video-related ad budgets on  programmatic... Continue reading »

by David Kaplan // June 10th, 2013 //
»
 

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