• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»canada

Live beta testing of Unified ID 2.0 is now underway in Canada.
The Trade Desk Kicks Off UID 2.0 Beta Testing In Canada

Oh, (beta testing in) Canada. On Thursday, The Trade Desk said that live beta testing of Unified ID 2.0 is now underway in Canada. Some existing UID2 partners are helping to shepherd the test, including Index Exchange, Magnite, Publicis, Omnicom Media Group and IPG’s Kinesso. (Kinesso is one of two “closed operators” for UID2 that... Continue reading »
by Allison Schiff // October 14th, 2021 //
»
Virginia Finalizes Privacy Law; Canada To Make Facebook Pay For News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Win For Privacy Virginia is in line to follow California’s lead with the California Consumer Privacy Act (CCPA), which is already in effect, by finalizing its own comprehensive data privacy law this year, according to ACA News. The Virginia Consumer Data Protection Act... Continue reading »
by Monica Bhalla // February 22nd, 2021 //
»
Canadian Broadcaster Bell Media Banks On Premium Programmatic

Bell Media, the broadcasting and radio subsidiary of Canadian communications company Bell Canada Enterprises (BCE), is bulking up on programmatic for its linear, streaming video and mobile platforms. Using Videology, Bell Media is building an audience indexing and delivery tool for advertisers to plan and execute cross-platform campaigns. The first phase of the integration will go... Continue reading »
by Kelly Liyakasa // June 7th, 2016 //
»
Canada Video Ad Market Is Catching Up To US, Says BrightRoll

A survey of 300 advertisers and agencies commissioned by video ad platform BrightRoll and Canada's IAB suggests that 2013 is the "breakout year" for that country's video marketplace. Spending on digital video is up 42% from 2012, and 41% of Canadian agencies expect to spend "half or more of their video-related ad budgets on  programmatic... Continue reading »
by David Kaplan // June 10th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Advertiser Perceptions DSP Wave Charts The Rise Of Self-Serve Tech
  • The Trade Desk Kicks Off UID 2.0 Beta Testing In Canada
  • Goodbye, Last-Click Attribution: Google Ads Changes Default To Data Modeling
  • Facebook Will No Longer Link A User’s Facebook And Instagram Accounts For Ad-Related Purposes Without An Opt-In
  • Bidalgo Rolls Out Creative Labels To Track Performance In A Post-IDFA World
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved