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Articles By Staff
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OPINION: Data-Driven ThinkingAre Black Voices Disappearing From LinkedIn?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Belinda Smith, marketing and diversity activist. My personal experience with LinkedIn changed overnight on May 26. The murder of George Floyd was the first time I remember seeing a flood […]
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OPINION: Data-Driven ThinkingBrands Must Devise Different Strategies For Amazon, Social Media And The Open Web
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, Chief Strategy Officer at AcuityAds. Since the advent of One-Click checkout, advertisers have realized that awareness, consideration and purchase can all happen in seconds for consumable products. Thus, the […]
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OPINION: Data-Driven ThinkingHow To Secure User Consent On Apple Devices Early Next Year? It Starts With UX
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Hutcherson Madding, VP of product at Adjust. With the restrictions on IDFA scheduled for release in early 2021, app developers have a new and business-critical challenge ahead: the user opt-in. […]
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OPINION: Data-Driven ThinkingWhy Email Will – And Won’t – Be The Online Ad Industry’s Next Main Identifier
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ron Jacobson, CEO and co-founder at Rockerbox. Every couple of years, the foundations of online advertising are completely ripped apart. This time, it’s the impending death of third-party cookies and […]
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OPINION: Data-Driven ThinkingWhy Browsers Shouldn’t Be The Gatekeepers Of The Internet
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Diarmuid Gill, CTO at Criteo. Since web browsers were released over 25 years ago, they have amassed a significant amount of power. They’re sources of both supply and demand, all while […]
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OPINION: Data-Driven ThinkingIdentity Needs A Solution Capable Of Actually Winning
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. In the cola wars, it was Coke vs. Pepsi. In the battle of the coasts, it’s New York vs. Los Angeles. Rap? Tupac vs. […]
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Unrest At The DOJ Over Impending Google Antitrust Suit; Ad Spend Still Down With A Few Notable Exceptions
Rush Job The Department of Justice could bring its antitrust case against Google by the end of this month, despite pleas from career lawyers to wait and build a stronger case against the tech giant, sources tell The New York Times. Some lawyers working on the case either refused to sign the complaint or left […]
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Live Industry Updates: Droga5 Cuts 7% Of Staff In United States; BuzzFeed Ends Salary Reductions
This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. September 3 Droga5 Lays Off 7% Of Staff In United States Advertising agency Droga5 laid off 40 people from its New York office, […]
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OPINION: The Sell SiderTips From The Trenches: Sustainable App Publishing In A Post-IDFA World
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Brooks, SVP of revenue at WeatherBug. WeatherBug has participated in dozens of closed-door partner and ecosystem meetings regarding Apple’s impending iOS 14 release, and one thing has become painfully clear: App publishers bear […]
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Facebook (Finally) Takes Some Action On Political Ads; Brands Demand Flexibility On Their TV Spend
Baby Steps Facebook will block political ads in the week leading up to the US Presidential election in an effort to suppress misinformation. The platform will also flag posts that come from candidates either claiming victory before the official results are finalized or trying to dispute the outcome. Facebook has already restricted the ability to […]
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