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»Seraj Bharwani

Why Acquiring First-Party Data is Not an Easy Substitute to Third-Party Cookies

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, Chief Strategy Officer at AcuityAds. There is no shortage of advice on alternatives to third-party cookies these days. The most frequently cited advice goes something like, if you can't... Continue reading »
by AdExchanger Guest Columnist // May 18th, 2021 //
»
As Google Dismisses Email-Based ID Solutions, Here’s How Consumer Journeys Must Be Remapped

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, Chief Strategy Officer at AcuityAds The behavior-tracking infrastructure that fueled the ad tech industry over the past two decades is undergoing a major overhaul. And the remodeled tracking pathways... Continue reading »
by AdExchanger // March 4th, 2021 //
»
Brands Must Devise Different Strategies For Amazon, Social Media And The Open Web

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, Chief Strategy Officer at AcuityAds. Since the advent of One-Click checkout, advertisers have realized that awareness, consideration and purchase can all happen in seconds for consumable products. Thus, the... Continue reading »
by AdExchanger // September 15th, 2020 //
»
DTCs Must Mind The Mid-Funnel Gap As They Look To New Channels For Growth

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, chief strategy officer at AcuityAds. Businesses thrive or die based on the economics of the channels that close the gap between awareness and consumption. In the past decade, direct-to-consumer... Continue reading »
by AdExchanger // January 14th, 2020 //
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