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»ron jacobson

How Smart Ring DTC Brand Oura Proved TV Can Be A Healthy Part Of Its Marketing Mix

DTC ecommerce is booming – but measurement challenges are looming. Or, rather, they’re already here, said Ron Jacobson, CEO and founder of Rockerbox, a marketing attribution startup that helps mainly direct-to-consumer brands measure the performance of their marketing campaigns and test into new channels. “There’s a lot happening that’s making it harder to measure,” Jacobson said.… Continue reading »

by Allison Schiff // March 30th, 2022 //
»
Why Email Will – And Won’t – Be The Online Ad Industry’s Next Main Identifier

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ron Jacobson, CEO and co-founder at Rockerbox. Every couple of years, the foundations of online advertising are completely ripped apart. This time, it’s the impending death of third-party cookies and… Continue reading »

by AdExchanger // September 11th, 2020 //
»
 

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