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Criteo Is Ready To Test The Single Sign-On Software For Unified ID 2.0

Criteo has started testing the single sign-on (SSO) solution – called OpenPass – that will serve as the consumer-facing component of Unified ID 2.0, the open source industry initiative that aims to use email as an alternative to third-party cookies. In November, Criteo was one of the first companies to join Unified ID 2.0, which is... Continue reading »
by Allison Schiff // April 5th, 2021 //
»
Mike Brooks, WeatherBug’s SVP of revenue
Tips From The Trenches: Sustainable App Publishing In A Post-IDFA World

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Mike Brooks, SVP of revenue at WeatherBug. WeatherBug has participated in dozens of closed-door partner and ecosystem meetings regarding Apple’s impending iOS 14 release, and one thing has become painfully clear: App publishers bear... Continue reading »
by AdExchanger // September 4th, 2020 //
»
Like all companies invested in the mobile ecosystem, Google is getting ready for iOS 14. But the company is playing its cards close to the vest.
Google’s Quiet Preparations For Apple’s IDFA Change Offers Hints On The Future Of Its Own Mobile Ad ID

Like all companies invested in the mobile ecosystem, Google is getting ready for iOS 14. But the company is playing its cards close to the vest. As opposed to Facebook, which yodeled from the rooftops about the negative impact Apple’s IDFA changes will have on publisher monetization through Audience Network, Google quietly updated its AdMob... Continue reading »
by Allison Schiff // August 31st, 2020 //
»
IDFA Apocalypse: What We Know (And Don't)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. It's been a couple of weeks since the Apple WWDC conference, where we learned how the IDFA will become opt-in for consumers. Arguably this change... Continue reading »
by AdExchanger // July 14th, 2020 //
»
 

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