Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Comic: Consent String Theory
By 
Kevvo
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New WBD Report Makes The Case For Getting The Measurement Basics Right
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba.
Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About
Google and the Department of Justice filed the next round of paperwork that will determine what Google’s punishment will look like in the ad tech antitrust case.
T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting
Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location and app data.
Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS
Apple’s WebKit crackdown appears to extend well beyond The Trade Desk, putting hundreds of ad tech, data and identity vendors on a mysterious, dynamically updated block list.
Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good
Zoom has 99% unaided brand awareness, which sounds great on paper. But there’s a catch: Most people still think it’s just a video-call app.
Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them
Agencies are differentiating their tech stacks by building custom agentic AI tools for their clients. And they’re rethinking owning those AI tools – particularly since licensing them creates new revenue streams.
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Data-Driven ThinkingApple’s Latest Privacy Move In iOS 27 Hits Different Than ATT
