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»Rockerbox

Why Email Will – And Won’t – Be The Online Ad Industry’s Next Main Identifier

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ron Jacobson, CEO and co-founder at Rockerbox. Every couple of years, the foundations of online advertising are completely ripped apart. This time, it’s the impending death of third-party cookies and… Continue reading »
by AdExchanger // September 11th, 2020 //
»
Rockerbox’s Marketing Platform Identifies Prospects In The Moment

Third-party cookies get stale. On Tuesday, ad tech startup Rockerbox launched a solution after a five-month beta to help advertisers freshen up their prospecting data based on a user’s last 60 minutes of browsing activity. A marketing platform centered on recency gets advertisers closer to the moment of intent, said Rockerbox CEO and co-founder Ron… Continue reading »
by Allison Schiff // March 6th, 2018 //
»
 

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