In pursuit of ad revenue, Dow Jones is betting on a tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns.
Anthropic’s AI-operated vending machine sparks chaos; ad revenue should remain a top priority; and Roblox has potential for in-game ads – and concerns.
Publishers like News Corp are walking a fine line—suing AI companies for scraping their work while cutting multimillion‑dollar licensing deals with others.
Some accuse The Trade Desk of becoming a walled garden; short form video clips are the only way to go viral; and a new startup touts “micro-dramas.”
The New York Times and News Corp are case studies in how news publishers are evolving to be less reliant on ad revenue. Both publishers have also increasingly looked to new revenue streams for sustained growth.
Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.
News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”
Even brand safety companies think news blocking has gone too far. DV is exploring ways to help advertisers support legitimate news and just hired its first-ever head of news.
It’s time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal’s SVP of enterprise. It’s okay to be cautious, but excluding all news from programmatic media plans isn’t the answer.
The challenges facing digital advertising feel bigger than ever. But when you’re in Cannes, you can’t help but focus on the positives. Here are the six biggest ad industry trends and positive takeaways from this year’s show.
The company’s total revenue was down 1% YOY due to a decline in ad revenue across its News Media and Dow Jones publishing groups.
Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines might.
URLs and domains – even those of big-name publisher brands – cannot be trusted in isolation. Buyers need to look at page-level data, too.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do We Ever Not Kick The Can? After Google Chrome first committed to third-party cookie deprecation, big advertisers and Google partners frankly didn’t expect the initial deadlines to remain. Google Ads and Chrome weren’t ready, not to mention needing the UK data regulator’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live Shopping ROI … Or RIP? Amazon, TikTok, Instagram and YouTube have all tried their darndest to make livestream shopping happen in the US. But Americans just aren’t into it, Wired reports, and Chinese influencers and companies aren’t having much success exporting their […]
After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. BoardingArea, a publisher network that includes more than 60 travel blogs, isn’t just banking on a return to normal, said its founder Randy Petersen. After weathering the pandemic, BoardingArea is betting on revenue diversification and a revamped programmatic tech stack for its future growth.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game-Changer The NFL has a history of media and marketing innovation. If we’re keeping score, it was the first sports league to reach every TV in America, the first to invest in studio-style production and the first to mic players on the field. […]
Foundry, formerly known as IDG Communications, wants to shed its old identity and build a new reputation not as a digital publisher but as a provider of data and marketing tech, according to Foundry President Kumaran Ramanathan. Ramanathan spoke to AdExchanger about why Foundry walked away from open-web programmatic, how it’s fusing its first-party data with a marketing and data tech stack and its M&A ambitions.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s $18 Billion Offer Almost exactly one year ago, the EU began an antitrust inquiry into whether Google restricts access to the cross-site web and app data it uses to benefit its own products. Specifically, the European Commission examined how Google forces advertisers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Deals Google may have threatened to leave Australia if the government forced tech platforms to pay for news, but the search giant is suddenly showering money on its most demanding critics. The New York Times reports that Google – the dominant search engine […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sell Me A Story YouTube is expanding its Stories feature to all creators with over 10,000 followers. YouTube Stories launched last year as “Reels” and was only available to select creators. Now, in an effort to capture some of the traffic that its creators […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hand Over The Keys Facebook has confirmed that last week’s hack affecting 50 million accounts did not extend to third-party apps using the Facebook login, The Wall Street Journal reports. “We have now analyzed our logs for all third-party apps installed or logged during […]
