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»Havas Media Group

In A Cookieless World, The Media Experience Will Be King

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jamie Seltzer, global managing director, mar tech and data strategy, at Havas Media Group. Cookies allow advertisers to know how their ads are performing and, more importantly, where to invest... Continue reading »
by AdExchanger // March 12th, 2020 //
»
Agencies Need Clients To Catch Up With Modern Marketing

Many agree there's a great need for holding companies to integrate their media buying structure “horizontally”: to collaborate rather than compete across groups. Is it possible the obstacle lies not with the agency, but with the client? Executives from Dentsu Aegis, IPG, Havas, Omnicom and WPP took up the question at the Modern Marketing Summit... Continue reading »
by Alison Weissbrot // May 17th, 2016 //
»

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