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»Havas Media Group

In 2021, A Sense Of Optimism Post-Trump, Though Ad Pauses Are ‘The New Normal’

In the days after the Jan. 6 mob attack on the US Capitol – fueled in large part by former President Trump’s false claims of election fraud – advertisers quickly paused their ad spending amid the heightened sensitivity. By most accounts, the ads were pulled back for 24 to 48 hours by brands and agencies,... Continue reading »
by Tony Rifilato // February 1st, 2021 //
»
agency review
Agency Reviews Resume; Havas Media Group Gets Woke

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Show Me The Money The good news is that advertising is picking back up. The bad news (or good, depending on who you are) is that so are agency reviews. Mitchell Caplan of the consulting firm Flock Associates told Business Insider that he anticipates more agency... Continue reading »
by AdExchanger // October 12th, 2020 //
»
In A Cookieless World, The Media Experience Will Be King

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jamie Seltzer, global managing director, mar tech and data strategy, at Havas Media Group. Cookies allow advertisers to know how their ads are performing and, more importantly, where to invest... Continue reading »
by AdExchanger // March 12th, 2020 //
»
Agencies Need Clients To Catch Up With Modern Marketing

Many agree there's a great need for holding companies to integrate their media buying structure “horizontally”: to collaborate rather than compete across groups. Is it possible the obstacle lies not with the agency, but with the client? Executives from Dentsu Aegis, IPG, Havas, Omnicom and WPP took up the question at the Modern Marketing Summit... Continue reading »
by Alison Weissbrot // May 17th, 2016 //
»
 

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