What Even Is Madison Avenue?; Next Up: Airport RMNs
Kimberly-Clark didn’t hire a new CMO, and it doesn’t intend to. Plus, now airport bookstores are also ad networks.
Tagged in:
ARCHIVE FOR:
OpenAI
-
-
Start Your AI Search Engines; Instagram = Insta-Growth
Google plans to create an “AI Mode” for its web search engine users. Plus, the social media vultures now circling the air above TikTok.
-
What You Looking At, Chief?; Copycat Cases
Publisher C-suite drama has been making headlines recently. Plus, there are now 27 different active lawsuits against various AI content generation companies.
-
Know What They Can’t Generate? Profit; Racing Through Infancy
OpenAI may be opening up to the idea of serving ads. Plus, Television for toddlers is quietly powering streaming media ratings.
Tagged in: -
A Window On Shopping; No Filter For Kids
Black Friday ecommerce continues to surge, mainly on mobile; social platforms pull optimization features for health and beauty brands; and Google’s antitrust lawyers subpoena info about rival AI search startups.
-
Time To Get On The Driverless Wagon; The FDA (Finally) Updates Its Ad Rules
Driverless vehicles could become the next hot media channel; FDA reveals new ad guidelines for drug manufacturers; and artists come up with new ways to sabotage generative AI.
-
Unlocking Retail Benefits; Time To Take Off The Training Wheels
Walmart’s latest data play: an app for unlocking barricades on store shelves; training generative AI may rely more on scraping big-name sites than previously thought; and tracking the issues that mattered most to Trump and Harris, based on ad spending.
-
Meet ChatGPT Search; Brands Can’t Compete With Political Ads
OpenAI’s ChatGPT will launch a web search engine. Plus, this year’s $12-billion-plus deluge in political advertising has priced brands out of certain markets.
Tagged in: -
Women’s Health Still Gives Platforms The Ick; The Missing Shortlink
Fertility companies are having their ads blocked on Google, TikTok and Meta. Plus, will the digital dark ages soon be upon us?
-
The New Ad Tech Twinsies; Call It The Netflix Nudge
In today’s newsletter: Digital twins are marketers’ cool new AI tool; Netflix pulls a Prime Video and defaults lapsed subscribers to the ad-supported tier; and California compromises with Big Tech on two journalism bills.