And the beat goes on. iHeartMedia acquired programmatic audio marketplace Triton Digital from EW Scripps for $230 million on Wednesday, its second acquisition of a podcast tech company in less than four months. In late October, iHeart bought Voxnest, an audio technology company that provides analytics and programmatic advertising tools for publishers. The year before, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Year, Same Controversies Tell me if you’ve heard this one before: Political ads on Facebook contain misinformation. Well, it’s zero hour before the Jan. 5 Georgia runoff election for control of the Senate, and Republican ads on Facebook related to the race reportedly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wondery To Behold Amazon is in talks to buy podcast production network Wondery, reports The Wall Street Journal, at a value of more than $300 million. According to WSJ sources, Wondery predicts its revenue will exceed $40 million in 2020, with 75% of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Check Is In The Email Online events are a fraction as valuable as real-world equivalents, but publishers are hosting them more and more as a way to build up authenticated email databases. “That is now the starting point of conversations with publishers,” Tessa […]
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Audio remained an exciting area for programmatic advertisers in 2018 as the medium moved further toward automation. The podcast industry began to mature this year as growing audiences garnered attention from radio broadcasters, streaming audio giants and big brands. But a lack of available audience data still hinders programmatic and measurement. Meanwhile, streaming audio and […]
Radio giant iHeartMedia said Monday it will acquire programmatic radio platform Jelli. Terms of the deal were not disclosed. iHeartMedia has been working with Jelli since 2015 to power its private marketplace, SoundPoint, which represents programmatic inventory on its 850 broadcast radio stations. Jelli also powers Katz Expressway, the independent programmatic marketplace run by radio […]
The podcast industry is growing, and audio giants want a piece of it. Twenty-six percent of Americans listen to podcasts every month. These people are young and well-educated and have higher-than average household incomes, according to Edison Research. They’re also loyal and engaged, on average consuming seven podcasts per week. Ad dollars are following. Last […]
IHeartRadio, the streaming app by media and radio giant iHeartMedia, puts app store reviews at the center of its customer retention strategy and product road map. “We give our users a little taste of what [the app] could be and then let them help design the road map for features and functionality,” said Rob Rowe, SVP of […]
The rapidly growing podcast industry is struggling with a dearth of listenership data. To help shed light on how listeners engage with podcast ads, iHeartRadio is joining forces with Art19, a platform that partners with publishers to host their podcasts and measure ad performance via API integration. Art19 will now syndicate its hosted podcasts on […]
