»rob leathern

Rob Leathern Exits Brand Networks 6 Months After It Bought His Startup

Rob Leathern, the CEO of Optimal Inc. who sold his company to Brand Networks last year for $35 million, is sailing for new shores. The serial entrepreneur and one-time research analyst told AdExchanger he has started work on a new venture that is aimed at consumers and is not ad-related. Leathern, whose title was chief... Continue reading »

by Zach Rodgers // March 28th, 2014 //

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Brand Networks Buys Optimal For $35 Million

Brand Networks, a social marketing firm focused on large retail clients, has acquired rival Optimal Inc. for $35 million. The deal brings together two early movers in Facebook's Preferred Marketing Developer (PMD) program, each adept in its own way at seizing the social opportunity. In Brand Networks' case, the strategy has been to focus on... Continue reading »

by Zach Rodgers // October 16th, 2013 //

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The Most Important Mobile Ad Targeting We Don’t Understand Yet

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of Optimal, Inc.. Having had the fortune (or misfortune) of being involved in online advertising product development over the past nine years, I’ve been able to... Continue reading »

by AdExchanger // June 6th, 2013 //

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Optim.al Focusing On Facebook Ads With Data Science

Having just closed a new $7 million round of round of funding for his social ad platform company, Optim.al CEO Rob Leathern is expecting his 30-person operation to more than double in size in the coming year. But, don’t tell Leathern that Optim.al is a Facebook ads company. He says emphatically, “We think of ourselves... Continue reading »

by John Ebbert // January 7th, 2013 //

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Slow to Move: Why Inventory Centralization Is Taking More Time Than We Thought

"Data Driven Thinking" is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Rob Leathern, CEO of XA.net, a demand-side platform. The companies like ours that started looking at the buying-side opportunity in display in 2007 were encouraged by what... Continue reading »

by Ad Traders // April 6th, 2010 //

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CPM Advisors Leveraging Mediageeks' Technology For Demand-Side Platform

Demand-side platform CPM Advisors announced that it would be leveraging the technology infrastructure of publisher optimizer, Mediageeks. Read the release. AdExchanger.com discussed the announcement with CPM Advisors CEO Rob Leathern and MediaGeeks GM Jacob LeWinter. AdExchanger.com: It's interesting that a demand-side tech company is partnering with a publisher-side technology company - and beyond just buying... Continue reading »

by AdExchanger // February 23rd, 2010 //

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Stepping Our Way To Real Market Data

"Data Driven Thinking" is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Rob Leathern, CEO of CPM Advisors, an online advertising company. In the online ad business we often get caught up in flawed comparisons to the financial services... Continue reading »

by Ad Traders // September 23rd, 2009 //

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