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»podcast metrics

iHeartRadio Hooks Up With Art19 To Bring Better Measurement To Podcasting

The rapidly growing podcast industry is struggling with a dearth of listenership data. To help shed light on how listeners engage with podcast ads, iHeartRadio is joining forces with Art19, a platform that partners with publishers to host their podcasts and measure ad performance via API integration. Art19 will now syndicate its hosted podcasts on... Continue reading »

by Alison Weissbrot // January 25th, 2017 //
»
How Squarespace Got Into Podcast Advertising And Why It Stuck

Whether you’re an avid or periodic podcast listener, you’ve likely encountered an advertisement for Squarespace. The website creation platform’s ubiquity on the podcasting circuit came through a combination of luck and design, beginning with audio advertising experiments five years ago. The marketing team at the time was small, between 15 and 20, some of whom... Continue reading »

by Liz Rowley // July 2nd, 2015 //
»
 

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