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»Sean Carr

iHeartRadio Hooks Up With Art19 To Bring Better Measurement To Podcasting

The rapidly growing podcast industry is struggling with a dearth of listenership data. To help shed light on how listeners engage with podcast ads, iHeartRadio is joining forces with Art19, a platform that partners with publishers to host their podcasts and measure ad performance via API integration. Art19 will now syndicate its hosted podcasts on... Continue reading »
by Alison Weissbrot // January 25th, 2017 //
»
Art19 Breaks Down The Download Metric To Boost Podcast Advertising

Podcast platform Art19 has taken a step to address the targeting and measurement problem standing between advertisers and a ripe audience of podcast listeners. The company’s platform hosts and distributes podcasts while letting advertisers better target and monetize their audiences through an API integration and an ad server. It launched with hundreds of shows from... Continue reading »
by Alison Weissbrot // August 3rd, 2016 //
»
 

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