»programmatic radio

2018: The Year Podcasts Grew Up And Programmatic Audio Took Off

Audio remained an exciting area for programmatic advertisers in 2018 as the medium moved further toward automation. The podcast industry began to mature this year as growing audiences garnered attention from radio broadcasters, streaming audio giants and big brands. But a lack of available audience data still hinders programmatic and measurement. Meanwhile, streaming audio and... Continue reading »

by Alison Weissbrot // December 28th, 2018 //

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Horizon To Use Programmatic Radio Platform Jelli For Upfronts

Horizon Media wants to be at the forefront as broadcast radio buying becomes more automated and data-driven. On Tuesday, Horizon said it would use programmatic radio platform Jelli for all of its radio upfront planning and buying – typically where advertisers spend at least half of their annual budgets. The media agency, one of the... Continue reading »

by Alison Weissbrot // November 6th, 2018 //

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Jelli Brings On A New CRO To Lead The Company’s Direct-To-Brand Push

Jelli said Wednesday that Rich Knopke will join the programmatic radio company as chief revenue officer. A 20-year digital media veteran, Knopke was previously CRO at video supply-side platform Genesis Media and SVP of sales at USA Today. He was also national VP of sales at Tremor Video (now Telaria) during the company’s IPO. Knopke... Continue reading »

by Alison Weissbrot // May 2nd, 2018 //

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Jelli Pushes The Frontiers On Programmatic Radio

Jelli is taking the old-school medium of broadcast radio into the 21st century. The programmatic radio platform launched in 2014 to automate and target traditional radio buys. Now, it has a demand-side platform as well as ad servers installed at 2,300 radio stations across the country. It also powers radio’s two major programmatic exchanges: Expressway... Continue reading »

by Alison Weissbrot // February 26th, 2018 //

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Why Digital Hasn’t Killed The Radio Star

Print is dying. TV is changing. But in the face of digital competition, advertising spend on good old AM/FM radio remains strong. As the no. 1 reach medium in the US, radio reaches 93% of the population, according to Nielsen. When looking at the division of daily time spent with audio for the composite listener,... Continue reading »

by Alison Weissbrot // January 6th, 2017 //

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Jelli Gets $21 Million To Power Programmatic Audio Exchanges

Programmatic audio advertising platform Jelli unveiled a $21 million Series B funding round Tuesday, led by Relay Ventures, Intel Capital, First Round Capital, iHeartMedia and Universal Music Group. The round brings Jelli’s total funding to $37.6 million. Jelli will use proceeds from the round to support two major partnerships forged this year, one of which... Continue reading »

by Liz Rowley // June 23rd, 2015 //

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iHeartMedia Brings Real-Time Programmatic To Broadcast Radio

iHeartMedia media revealed Wednesday that it’s bringing programmatic, real-time radio ad-buying to terrestrial radio, powered by Jelli’s cloud-based ad platform. The news means that advertisers and agencies will soon be able to access iHeartMedia’s inventory in private exchanges for broadcast radio. As part of the unveil, iHeartMedia and Katz Media Group, a firm that does... Continue reading »

by Liz Rowley // April 8th, 2015 //

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