If the UK follows through with its decision to leave the European Union, industry experts say London won’t lose its throne as the epicenter of European advertising. It will, however, have to adjust as the world transacts differently with the British media market. The country is expected to invest twice as much in digital media […]
Britain is leaving the European Union. Though the process will take up to two years, the news sent agency stocks tumbling. What everyone wants to know, but can only make educated guesses about, is how this will affect the digital advertising industry. AdExchanger asked a few digital executives to take a gander at how this […]
After a string of court losses, Axel Springer finally landed a blow on Eyeo’s Adblock Plus (ABP). On Friday, a German court granted the German publishing giant a partial victory in its appeal of a previous decision. In question was ABP’s Acceptable Ads initiative, an open source ad-block revenue channel (meaning other ad blockers can […]
Hours after the United Kingdom voted to quit the European Union, its most prominent ad industry employee is feeling… well, in his own words: “Very disappointed, but the electorate has spoken.” WPP Group CEO Sir Martin Sorrell told AdExchanger in a statement that “The resulting uncertainty, which will be considerable, will obviously slow decision-making and […]
Independent mobile supply-side platforms (SSPs) are going extinct, the result of commoditization and natural evolution. “It’s been really hard to be a single-point solution player in the ad tech space for a long time, but now it’s almost impossible,” said Christopher Hansen, chief product officer at IgnitionOne. “Just take a look at the Terry Kawaja […]
Buyers have decidedly mixed feelings about outstream video. Outstream formats are generally billed as a highly viewable alternative to scarce pre-roll because they’re embedded natively within article text and only play with the sound on when a consumer scrolls over. But some say outstream formats are difficult to discover within the exchange environment and, unsurprisingly, […]
Google is building a technology platform that will underpin two of its buy-side solutions: DoubleClick Bid Manager (DBM), a DSP and ad server for large advertisers, and Google Display Network (GDN), where search advertisers and small advertisers play. “We think there are huge opportunities to democratize programmatic for Google Display Network buyers,” said Brad Bender, […]
Are programmatic advertising and creative storytelling finally coming together in a meaningful way? It’s a good question to ask at the Cannes Lions festival, where the whole point is creativity – or it used to be, before the twin powers of data and media started elbowing in on the joint a few years back. But […]
Parsec, an ad network that creates what it calls “politely interruptive” ad experiences, raised $1.5 million in seed funding on Wednesday from a slew of big-name backers in the ad space. Some of those investors include Jonah Goodhart, the CEO of Moat, who made his contribution by way of early stage capital investor group WGI; […]
Neustar is splitting its business into two independent, publicly traded companies. The divide, announced Tuesday, is an effort to boost motivation in the capital markets by clearing up confusion around Neustar’s company story and the various services it provides, said Neustar president and CEO Lisa Hook. One company will retain the Neustar name and provide […]
