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»Andrew Shebbeare

GroupM Scraps mPlatform; Mysteries Of Google's Search Algo

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MPlatform No More GroupM is disbanding mPlatform, the unit it launched in 2016 to centralize client access to data and technology across its agencies. Newly minted CEO Christian Juhl wants to create more consistency across the group’s four media agencies, and the mPlatform brand... Continue reading »
by AdExchanger // November 18th, 2019 //
»
6 Questions Marketers Need To Answer Before Taking Their Media In-House

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, co-founder and chief product officer at Essence. Let’s get this out of the way: I’m biased. I set up an agency 12 years ago, and I still work... Continue reading »
by AdExchanger // May 4th, 2017 //
»
Podcast: Chatting With Essence, Google's Ambassador At GroupM

Welcome to episode No. 19 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Since its acquisition by GroupM in 2015, digital agency Essence has played a "quasi-ambassadorial role" between GroupM and its client Google, Essence co-founder and Chief Product Officer Andrew Shebbeare says in the latest episode of AdExchanger Talks. "We're trying to... Continue reading »
by Zach Rodgers // March 24th, 2017 //
»
Essence Tries On A Consulting Hat With Launch Of Data Strategy Team

GroupM digital agency Essence on Thursday launched a data strategy unit, its latest shift in an ongoing reorg around audience-based planning and buying. To lead the new unit, Essence has tapped Jon Taylor, previously VP of operations and audience insights at Dun & Bradstreet. The data strategy team will guide clients through platform selection and... Continue reading »
by Alison Weissbrot // March 2nd, 2017 //
»
Post-Brexit: London Won’t Lose Its Advertising Throne, But May Face Talent Drain

If the UK follows through with its decision to leave the European Union, industry experts say London won’t lose its throne as the epicenter of European advertising. It will, however, have to adjust as the world transacts differently with the British media market. The country is expected to invest twice as much in digital media... Continue reading »
by Alison Weissbrot // June 28th, 2016 //
»
Programmatic’s Teen Angst

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, founding partner and global innovation director at Essence. I believe we are entering the second age of programmatic. If the first phase of this revolution was characterized by... Continue reading »
by AdExchanger // April 21st, 2015 //
»
Is Engagement The Red Herring Of Digital Branding?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, founding partner and global innovation director at Essence. Awesome. We have the tools to optimize in real time. Unfortunately, brand marketers can’t measure success in real time. Not... Continue reading »
by AdExchanger // January 16th, 2015 //
»
Everything You Know About Frequency Is Wrong

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, founding partner and global innovation director at Essence. It’s a slightly sensationalist headline, I admit. It’s been a while since I contributed to this series and I... Continue reading »
by AdExchanger // May 29th, 2014 //
»
7 Deadly Sins Of Digital Media

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I love digital media. I particularly enjoy the geekery, the data, the possibilities. The only trouble is that when faced... Continue reading »
by AdExchanger // September 5th, 2013 //
»
Pardon the Interruption: Will Future Consumers Have Any Patience For Ads?

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, Founding Partner & Global Chief Strategist at Essence. Only a few years ago, I grazed on hundreds of different destination sites. These days, there are only three... Continue reading »
by AdExchanger // June 11th, 2013 //
»
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