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»marketing tech

AdRoll Group Rebrands To NextRoll And Marches Toward Mar Tech

When the market evolves, you’ve gotta roll with it. On Tuesday, AdRoll Group rebranded to NextRoll Inc. and launched a new business line called NextRoll Platform Services to help brands get more out of their marketing tech. NextRoll will serve as a holding company for three distinct but complementary business units, each with its own... Continue reading »
by Allison Schiff // September 10th, 2019 //
»
JEGI: 2019 M&A Could Shift To The Mid-Market

JEGI Co-President Tolman Geffs will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24, 2019 at the Grand Hyatt New York. “There’s been a hell of a pullback investing in anything that remotely smells like ad tech,” according to Tolman Geffs, co-president of investment bank Jordan, Edmiston Group Inc. But that’s not as dire... Continue reading »
by Allison Schiff // December 21st, 2018 //
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AdRoll Is Digging To China

In a bid to capitalize on digital ad growth in China, AdRoll has recruited a new adviser with lots of experience in the country and is developing a go-to-market strategy. Peter Cheng is Tencent’s former GM for ad platforms and products, as well as the former COO of AdChina (which sold to Alibaba in January... Continue reading »
by Allison Schiff // October 12th, 2016 //
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Neustar To Take On Martech Giants With Company Split

Neustar is splitting its business into two independent, publicly traded companies. The divide, announced Tuesday, is an effort to boost motivation in the capital markets by clearing up confusion around Neustar’s company story and the various services it provides, said Neustar president and CEO Lisa Hook. One company will retain the Neustar name and provide... Continue reading »
by Alison Weissbrot // June 21st, 2016 //
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Impact Radius Buys Anti-Fraud Firm Forensiq To Keep Low-Quality Traffic At Bay

Impact Radius is bringing fraud detection in-house with the acquisition of Forensiq. The deal, announced Tuesday, helps create what Impact Radius CEO Per Pettersen calls “a system of record with built-in fraud detection.” Forensiq and Impact Radius are keeping the terms of the transaction secret other than to note it was a mixture of cash... Continue reading »
by Allison Schiff // June 14th, 2016 //
»
Zeta Interactive Secures $125M To Fuel Organic Growth And Acquisitions

Zeta Interactive closed a $125 million round of debt and equity funding on Wednesday from GSO Capital Partners, the credit division of Blackstone. Zeta Interactive, which changed its name from XL Marketing in 2014, is a marketing technology company whose clients include ADT, National Geographic, Time Inc., T-Mobile, US Airways, ConEdison and Century 21. According... Continue reading »
by Liz Rowley // July 15th, 2015 //
»
Ad Tech And The Customer File: State Of The Courtship

If MediaMath co-President Mike Lamb has his druthers, the convergence of ad tech and marketing tech – the industry’s current inescapable narrative – will manifest in two ways. The first is beginning to happen: a set of integrations that advertisers or their agencies can use to clip together their paid media platform to their marketing... Continue reading »
by Ryan Joe // May 28th, 2015 //
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TellApart, Freshplum And The Media-Marketing Tech Mergers That Just Won’t Stop

Ad tech company TellApart’s acquisition of ecommerce startup Freshplum Wednesday is yet another notch in the book of ad tech-marketing tech mergers. This isn’t even the first marketing tech acquisition for TellApart. Last September, it acquired AdStack, a company that produces email optimization software. Grabbing Freshplum is an ecommerce play, a bid to inherit technology designed to... Continue reading »
by Kelly Liyakasa // July 16th, 2014 //
»

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