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»Parsec

Kargo Buys Parsec To Build Attention-Based Mobile Currency

Mobile ad exchange Kargo has acquired attention sales platform Parsec Media. The deal reflects Kargo’s investment in attention as a viable metric for post-cookie mobile advertising, said Kargo CEO Harry Kargman, who declined to share how much he paid for the assets. With cookies on the way out, it’s a good time to embrace a… Continue reading »

by Anthony Vargas // March 31st, 2022 //
»
Parsec Raises $1.5M To Accelerate Attention-Based Ad Metrics

Parsec, an ad network that creates what it calls “politely interruptive” ad experiences, raised $1.5 million in seed funding on Wednesday from a slew of big-name backers in the ad space. Some of those investors include Jonah Goodhart, the CEO of Moat, who made his contribution by way of early stage capital investor group WGI;… Continue reading »

by Kelly Liyakasa // June 22nd, 2016 //
»
Attention Metrics Are Still In Their Infancy, But Some Publishers Are Blazing A Trail

Impressions don’t impress – “Attention is the key, not just being on the screen,” said Moat CEO and co-founder Jonah Goodhart at an event Wednesday about time-based metrics hosted by Parsec (formerly Sled Mobile). That’s part of why advertisers buy TV – it’s a viewable playground for branding. But viewability, after all, is just a baseline for just… Continue reading »

by Allison Schiff // May 26th, 2016 //
»
 

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