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»Parsec

Parsec Raises $1.5M To Accelerate Attention-Based Ad Metrics

Parsec, an ad network that creates what it calls “politely interruptive” ad experiences, raised $1.5 million in seed funding on Wednesday from a slew of big-name backers in the ad space. Some of those investors include Jonah Goodhart, the CEO of Moat, who made his contribution by way of early stage capital investor group WGI;... Continue reading »

by Kelly Liyakasa // June 22nd, 2016 //
»
Attention Metrics Are Still In Their Infancy, But Some Publishers Are Blazing A Trail

Impressions don’t impress – “Attention is the key, not just being on the screen,” said Moat CEO and co-founder Jonah Goodhart at an event Wednesday about time-based metrics hosted by Parsec (formerly Sled Mobile). That’s part of why advertisers buy TV – it’s a viewable playground for branding. But viewability, after all, is just a baseline for just... Continue reading »

by Allison Schiff // May 26th, 2016 //
»
 

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