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»United Kingdom

Post-Brexit: London Won’t Lose Its Advertising Throne, But May Face Talent Drain

If the UK follows through with its decision to leave the European Union, industry experts say London won’t lose its throne as the epicenter of European advertising. It will, however, have to adjust as the world transacts differently with the British media market. The country is expected to invest twice as much in digital media... Continue reading »

by Alison Weissbrot // June 28th, 2016 //
»
Eye On The European Data Market

"Ad Agents" is a column written by the agency-side of the digital media community. Martin Kelly is co-Founder and Managing Partner of UK-based agency, Infectious Media Ltd. One of the most exciting changes that the exchange era has promised for the industry is data liquidity.  This is a concept that was brought to me in... Continue reading »

by Ad Traders // January 19th, 2010 //
»
UK Slow To Move To Exchanges But Infectious Media Plows Ahead

Andy Cocker and Martin Kelly are co-Founders and Managing Partners of UK-based, Infectious Media Ltd. AdExchanger.com: How does the UK advertising marketplace perceive exchanges today?   What can be improved? IM: There's still a lot of misinformation being peddled in the UK around Ad Exchanges. Some of this comes from Networks who probably feel that exchanges... Continue reading »

by AdExchanger // August 4th, 2009 //
»
 

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