They Look Like Ants From Up Here; Watch Out For Confused Creators
Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets.
ARCHIVE FOR:
Gain Theory
-
-
Post-Brexit: London Won’t Lose Its Advertising Throne, But May Face Talent Drain
If the UK follows through with its decision to leave the European Union, industry experts say London won’t lose its throne as the epicenter of European advertising. It will, however, have to adjust as the world transacts differently with the British media market. The country is expected to invest twice as much in digital media […]
-
Getting To Know Gain Theory, WPP’s New Data Consultancy Shop
Last week, WPP launched the “marketing foresight” consultancy Gain Theory, housed within GroupM. Gain Theory, which has 200 people and a new office in New York City, rolls together two existing WPP agencies: the London-based marketing effectiveness agency Ohal and the Bangalore-based data analytics firm Meritus. Jason Harrison, previously CIO at Maxus, has been appointed […]