Consent

Notice and choice just got dragged at a House subcommittee hearing on privacy. Rep. Frank Pallone called it “coercive.”

You are not experiencing déjà vu. The CNIL, France’s data protection authority, did indeed issue three separate fines – all to do with consent or the lack thereof – over the course of less than two weeks.

Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to make a convincing argument. Part of the problem is that the ad industry’s MO has been to “overcomplicate” matters, said Lauren Wetzel, chief operating officer at InfoSum, speaking at LUMA’s Digital Media Summit earlier this week.

In September, the California Privacy Protection Agency made a call for feedback on new and outstanding issues not addressed by existing implementation regulations for CCPA, and the comments are in. One of the most hotly debated issues had to do with consent interfaces.

The word of the year, at least according to Collins English Dictionary, is “NFT.” Putting aside the fact that NFT is an acronym and not a word, consider a proposal that the word of the year for 2021 be “consent.”

An Axe To Grindr Norway’s data protection authority (DPA) fined Grindr $7 million for GDPR violations. The Norwegian watchdog says Grindr passed data to third parties without consent, and that it shared data on sexual orientation, which is prohibited regardless. The full text is worth reading.  Grindr, an LGBTQ dating app, objected on the grounds […]

On Thursday, iOS 15 beta testers who opened Apple’s App Store or Stock apps were presented with a pop-up requesting permission to enable personalized advertising. This is the first time Apple has asked users to opt in to personalized ads in its own apps. It’s a big deal, but there’s also a big caveat: Personalized […]

Multinational brands and ad tech companies doing business in China will have new hoops to jump through starting November 1. That’s when China’s newly passed privacy regulation, the Personal Information Protection Law (PIPL), goes into effect. The National People’s Congress, China’s top legislative body, voted to adopt the law on August 21. That doesn’t leave […]

The system prompt required by Apple’s AppTrackingTransparency framework doesn’t leave a ton of wiggle room. Apps have just a brief customizable text field above the fateful choice – “Allow tracking” or “Ask app not to track” – where they can share how they use data and why that data sharing might benefit a user. But there are […]

Cheerio, Europe. Experian-owned Tapad is exiting its European business after seven years in the market. Tapad will stop the delivery and use of its graph in the EU by August 1. The company denies rumors that its move is a preemptive measure to avoid an investigation by the UK’s Information Commissioner’s Office. “Our decision to […]