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»Jessica Rich

Outgoing FTC Consumer Privacy Czar On Why The Ecosystem Has a Privacy Problem

The ad tech ecosystem keeps Jessica Rich up at night. “The current models just aren’t working,” said Rich, who until recently sat on the front lines of advertising regulation and enforcement as director of the Federal Trade Commission’s Bureau of Consumer Protection. Rich resigned her post last week after a 26-year career at the commission... Continue reading »
by Allison Schiff // February 15th, 2017 //
»
Jessica Rich, Advertising’s Top Cop, Steps Down From The FTC

The sea change at the Federal Trade Commission continues. On Tuesday, Jessica Rich, the FTC’s director of the Bureau of Consumer Protection, exited the commission after 26 years of service. Rich led the bureau since 2013, when she was appointed by then-FTC Chair Edith Ramirez. The announcement comes on the heels of Ramirez’s planned departure... Continue reading »
by Allison Schiff // February 7th, 2017 //
»
Industry Preview 2015: FTC’s Rich Says Self-Regulation Is Fine, But Ad Industry Must Be Aggressive On Tracking

Targeted ads are here to stay. But so is a consumer’s right to privacy. “The FTC recognizes that targeted advertising benefits consumers,” said the FTC's director for the Bureau of Consumer Protection, Jessica Rich, at AdExchanger’s Industry Preview on Wednesday. “The business model clearly benefits consumers and we have no interest in jeopardizing it.” While... Continue reading »
by Sarah Sluis // January 22nd, 2015 //
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