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»legitimate interest

Your Guide To PIPL, China’s New Privacy Law

Multinational brands and ad tech companies doing business in China will have new hoops to jump through starting November 1. That’s when China’s newly passed privacy regulation, the Personal Information Protection Law (PIPL), goes into effect. The National People's Congress, China’s top legislative body, voted to adopt the law on August 21. That doesn’t leave... Continue reading »
by Allison Schiff // September 1st, 2021 //
»
Coronavirus Takes Toll On Ad Industry; Gattinella Resigns As Double Verify CEO

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 2020 Is Canceled The coronavirus news hits keep on coming. Google canceled the “physical” aspects of its annual I/O developers conference, scheduled for May 12-14, 9to5Google reports. Facebook and Twitter pulled out of SXSW, as did large media and brand partners Mashable and Intel.... Continue reading »
by Monica Bhalla // March 4th, 2020 //
»
Oracle Data Cloud Kills Off Its AddThis Audience Business In Europe

Looking for AddThis audience data in the EU? You won’t find it. Oracle Data Cloud has quietly pulled the plug on that business line. Although Oracle declined to say exactly when it began shutting down AddThis, the process started at some point in the last number of months. Under the General Data Protection Regulation, unconsented... Continue reading »
by Allison Schiff // March 18th, 2019 //
»
ePrivacy: Why Companies Are Underprepared For A Post-GDPR World

May 25 is here and let’s pretend that companies up and down the digital supply chain are ready for the General Data Protection Regulation enforcement deadline. Good. Now it’s time to start fretting about ePrivacy. Many in the advertising industry have treated ePrivacy almost as an afterthought in the frenzied lead-up to the GDPR enforcement... Continue reading »
by Allison Schiff // May 25th, 2018 //
»
 

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