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»Eric Wheeler

Comic: Please opt-in to our pseudonymous identifier. Excellent value exchange!
Will Ad Tech Ever Persuade People The ‘Value Exchange’ Is Worth It?

Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to make a convincing argument. “It’s amazing that an industry that creates messaging to sell things to people has done such a poor job communicating this very basic value exchange,” said Ana Milicevic, principal and co-founder… Continue reading »
by Allison Schiff // May 19th, 2022 //
»
Comic: "They don't taste as good as they used to."
Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution

It seems like everyone’s talking about the cookieless future, but many publishers are living in the cookieless present – and they need alternatives today. Publishers have ad inventory to sell in cookieless browsers, such as Safari and Firefox, and they have to sell impressions from users who’ve opted out of cookies. Roughly 65% of the Daily… Continue reading »
by Anthony Vargas // April 20th, 2022 //
»
Eric Wheeler headshot
The Great Pause Of 2020

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Wheeler, CEO at 33Across. We’ve all had to take a huge pause in common everyday functions of life during this coronavirus pandemic: how we live and work. How our… Continue reading »
by AdExchanger // July 28th, 2020 //
»
Podcast: Attention, Not Impressions

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In 2012, about six years after its founding, 33Across was in peril. Approximately $4 million in revenue disappeared in the space of a month as agencies redirected budgets previously spent with ad tech partners to their in-house trading… Continue reading »
by Zach Rodgers // January 10th, 2020 //
»
In Today’s Scam-Plagued Ad Industry, Where Will Fraudsters Win?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Wheeler, CEO at 33Across. It was abundantly clear at AdExchanger’s Clean Ads I/O conference last week that fraud will continue to plague the industry for the foreseeable future. Its… Continue reading »
by AdExchanger // June 10th, 2015 //
»
Social Data Provider 33across Raises $13.1 Million For Products, Global Expansion Effort

Social analytics provider 33across just raised $13.1 million as part of a “growth round,” designed to help the New York-based company build up its technology offerings and marketing team. Read the release. We sat down with CEO Eric Wheeler to discuss the details of those plans and to take a look at how the company… Continue reading »
by David Kaplan // July 20th, 2012 //
»
 

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