Wouldn’t it be great to enact standards rather than talk about them?; Amazon wants to go fully automated; and revenue doesn’t seem to drop like search traffic does.
The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask.
Agencies around the globe weigh in on principal-based buying; live sports are king, but new sports like F1 are having trouble gaining traction; and Adobe gets roasted by Bluesky’s artist community.
More than 100 years after its founding, the Association of National Advertisers (ANA) finally has its own product to advertise. Sort of.
The Brand Safety Institute released a new tool that lets publishers check whether their site domains have been flagged as MFA by third-party verification vendors.
Cleaning the programmatic supply chain is slow going. Plus, Shopify’s ecommerce ad product will soon be available to all Shopify merchants.
Here are 12 essential tips to help advertisers optimize their retail media investments and thrive in this fierce new arena, based on insights from the ANA’s Retail Media Networks Fair.
By implementing the anti-MFA playbook detailed in the ANA’s November report, brands were able to reduce the portion of their programmatic budgets going to made-for-advertising sites to about 1%.
Sovrn is now offering its header bidding managed service, dubbed Ad Management, as self-serve software for a flat CPM fee.
Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s impact on sales. Imagine the potential for conducting geo experiments using ZIP codes instead of DMAs.
