Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’
Clipping can be lucrative, but can – and should – it last?; AI Max raises the stakes for advertisers; and the ANA introduces a new fee to fund Aquila.
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Bill Tucker
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A Look Inside Aquila, The ANA’s Still-Cooking, Cross-Media Measurement Platform
More than 100 years after its founding, the Association of National Advertisers (ANA) finally has its own product to advertise. Sort of.
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Why The TV Industry Says Panels Are “In” Again
Broadcasters have long been dissatisfied with Nielsen’s panel-based approach. But now, panels are making headlines again as a fresh way to measure streaming and TV consumption. But this time, the TV industry says it’s talking about “calibration panels,” not audience panels.
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ANA Partners With DCN To Get Marketers On Transparent Exchange TrustX
The Association of National Advertisers (ANA) said Wednesday it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers. “The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the […]