“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Knoll, CEO and president at Integral Ad Science. When you look at the evolution of digital advertising, it makes sense that viewability has become a leading metric and top […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Bell, senior director of product, inventory, at TubeMogul. Dr. Frankenstein meant well. We all know the story: The young doctor discovers a secret technique to animate the lifeless. However, the creature built by […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Renee Hill, president and co-CEO at Eyereturn Marketing. Brian O’Kelley can be credited for taking the first ad tech shot at the alt-right by banning Breitbart from selling on AppNexus’ […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Mike Haight, an executive at Infinitive. In the ad tech world, hot new technologies regularly run up the hype cycle. The pushback and skepticism begin long before they reach wide adoption. Such is the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. There are two schools of thought when it comes to how evolution occurs. There is the gradualism model, first proposed by Darwin, suggesting […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neil Sweeney, founder and CEO at Freckle IoT. In today’s unpredictable environment, the unconscious belief that the current state’s pace of change will reflect the future state is now more […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Stephen Upstone, CEO and founder of LoopMe. Brand marketers hire media agencies to streamline the advertising process, remove barriers and deliver clear and measurable ROI. The recent news that the MRC suspended two DoubleClick […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hannu Verkasalo, founder and CEO at Verto Analytics. In October, Google’s webmaster trends analyst said that the company would soon implement major changes to its search engine. The search giant […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Two years ago, I saw the future of programmatic not as a budget channel, but rather a conduit through which all media changed […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Pancer, chief operating officer at Dstillery. The robots have arrived, quipped a very recent Newsweek article, and they are “coming to take your jobs, your homes, your children.” Should you be […]
Independent media and entertainment agency Media Storm is deepening its client workbench. Media Storm specializes in helping network, cable and studio clients such as Starz and CMT increase audience tune-in. Now the agency is broadening its scope to new verticals. “We’re really starting to use what we learned from the entertainment and media space and […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. Marketers love innovation. They love breakthrough design and taking creative risks. They love emerging channels and experimental formats. CFOs do not. CFOs love efficient deployment of capital. They […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. It’s generally thought that second-price auctions are better at extracting maximum bids from buyers than first-price auctions. The auction mechanics of eBay, the […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. I don’t know about the rest of you, but I spend a lot of time these days looking for silver linings in every […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. If a brand hands off advertising and marketing tasks to an online network, can it also hand off legal liability? The recent actions […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Ruback, chief privacy officer and vice president of legal affairs at Ghostery. There has been a vast amount of misguided content on General Data Protection Regulation (GDPR) flying around […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Avery, CEO at Adzerk. Recommendation widgets – those spammy “Around the Web” ads – may provide short-term revenue, but they likely come at the expense of long-term company growth and brand power. I won’t […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Mobley, chief technology officer at Merkle. At a marketing event I recently attended, there was one aspect that resonated with me the most: the marketing funnel and how marketers […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Mike Driscoll, CEO at Metamarkets. With each passing day, mobile video consumption is becoming more prevalent and convenient. In September, enhancements to mobile browsers removed a common deterrent to watching videos by enabling autoplay. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nick Gibbons, global head of customer success at ReFUEL4. Facebook once again beat its earnings forecast earlier this month. But the share price dropped by almost 8% after the earnings […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Van Fleet, managing partner at Van Fleet Capital Strategies. The recent news that Adobe is acquiring video demand-side platform (DSP) TubeMogul may accelerate industry speculation that other marketing cloud […]
Two former Cablevision execs – former COO Kristin Dolan and former media sales President Ben Tatta – are bringing their experience in local TV advertising to the national level. The two formed an audience measurement and analytics firm called 605 earlier this month through an acquisition of Analytics Media Group (AMG), the data and analytics […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Berry, CEO at TripleLift. Many supply-side platforms (SSPs) herald header bidding as a liberating force, democratizing access to the publisher ad server and opening hitherto inaccessible inventory. Yet this myopic view – that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Emily Riley, CEO at Riley Strategic. This Thanksgiving is going to be a weird one for people who work in media and advertising. Most of us live and work in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Blankemeyer, startup liaison at 84.51°. I’ve seen startup pitches for everything: new takes on food, digitized shelves, fancy carts, drones for warehousing, robotic chefs, social media management, VR shops, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. ProPublica’s Julia Angwin broke the news recently that Google has quietly begun to merge personally identifiable information (PII) with the ad-serving data collected […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ryan Jamboretz, chief revenue officer at Videology. Premium video is a huge success story, with great-quality shows and content watched and engaged with by consumers around the world. It’s where TV and video truly […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Tuminello, senior director of product at Innovid. It is becoming increasingly clear that data-driven creative is on the rise. For evidence, look no further than ad tech leaders like […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. Time Inc., Thrillist and other publishers recently announced important hires for a hot growth strategy they’re betting on: search engine optimization. Is this 2006 or 2016? It […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan Griffin, senior vice president of strategy at Opera Mediaworks. Five years ago, millions of people watched the same programs and commercials at the same time, often leading to an […]
If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying. Federal policymakers, state attorneys general and California’s new privacy watchdog are all hammering the same points: protect kids, honor opt-outs, back up your privacy promises, stop collecting more data than you need and […]
The effect wasn’t just limited to news content. The Reuters.com/lifestyle vertical also had some of its brand-suitable pages blocked.
Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.
Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.
IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to keep up.
An upcoming paper from CIMM doesn’t just demonstrate that differences in media quality can be measured. It also argues that tying media value to short-term outcomes has perpetuated longstanding industry challenges.
