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»Neil Sweeney

A Look Ahead: The Rise Of Data, Consolidation And Privacy

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neil Sweeney, founder and CEO at Freckle IoT. In today’s unpredictable environment, the unconscious belief that the current state’s pace of change will reflect the future state is now more... Continue reading »
by AdExchanger // December 13th, 2016 //
»
The Coming Inventory Supply Crunch

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neil Sweeney, president and CEO at JUICE Mobile. The media, mobile and ad tech industry is playing a game of musical chairs with supply. While everyone is enjoying the game... Continue reading »
by AdExchanger // March 11th, 2016 //
»
To Secure The Future Of Programmatic Direct, We Need Industry-Standard Terminology

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neil Sweeney, president and CEO at JUICE Mobile. There has been a lot of discussion lately about programmatic direct and its future. We can all agree that the industry moves... Continue reading »
by AdExchanger // November 20th, 2015 //
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