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»Scott Knoll

Vista Equity Partners Acquires Majority Stake In Integral Ad Science

Private equity firm Vista Equity Partners has acquired a majority stake in ad verification vendor Integral Ad Science. Terms were not disclosed. IAS detects ad fraud by scanning billions of insertions from both buy and sell sides, searching for anomalies. It also assesses whether individual impressions are fraudulent or not. Industry insiders had wondered about... Continue reading »
by Ryan Joe // June 4th, 2018 //
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Viewability’s Double-Edged Sword

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Knoll, CEO and president at Integral Ad Science. When you look at the evolution of digital advertising, it makes sense that viewability has become a leading metric and top... Continue reading »
by AdExchanger // December 16th, 2016 //
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Podcast: Integral CEO Scott Knoll: The Ad Quality Revolution Is Still Unfolding

Welcome to episode No. 6 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Scott Knoll was named CEO of Integral Ad Science five years ago, when ad verification mostly served to ameliorate brand safety concerns. Then the twin terrors of fraud and viewability came along and recast the programmatic marketplace in terms of... Continue reading »
by Zach Rodgers // November 30th, 2016 //
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Integral Ad Science Steps Up Its Anti-Fraud Game With Swarm Acquisition

As fraudsters get smarter, anti-fraud players must evolve to put up a worthy fight. To scale its fraud detection capabilities, viewability and verification measurement vendor Integral Ad Science (IAS) has acquired bot detection company Swarm. Terms of the deal, which was announced Friday, were not disclosed. “Fraud is not going away, it’s getting more sophisticated,”... Continue reading »
by Alison Weissbrot // July 11th, 2016 //
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Ad Verifiers Aim 'Surgical Strikes' Against Bots

In the past week, Integral Ad Science and DoubleVerify - two companies whose aim is to ensure that brand advertisers get the kind of exposure and inventory they expect - unveiled their respective tools designed to limit, if not eliminate, the waste caused by fraudulent traffic – namely "bots." The new tools, as outlined by... Continue reading »
by David Kaplan // October 14th, 2013 //
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AdSafe Rebrands As Integral Ad Science, Concluding 'Effectiveness' Is Bigger Than 'Verification'

It's been less than two years since former Aperture executive Scott Knoll was brought in as AdSafe's CEO. Knoll has just introduced his biggest change to date: After today, the brand "AdSafe" is no more. Instead, the company will now be known as Integral Ad Science. In a sense, the move codifies a shift that... Continue reading »
by David Kaplan // November 29th, 2012 //
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AdSafe Preps For M&A Activity, Tackling 'Impression-Fraud'

It's been over a year since ad verification company AdSafe Media brought former Aperture executive Scott Knoll to run the company. In that time, Knoll has tried to emphasize the company's focus more on anticipating problems for ad placement, rather than reporting back on whether a campaign was successful or not. In the meantime, the... Continue reading »
by David Kaplan // July 10th, 2012 //
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