IAS has been vetting side-channel analysis technologies for two years. The Swarm acquisition is part of a 12- to 18-month road map to enhance its abilities in the area.
Not only can Swarm’s technology easily integrate into IAS’s stack, but it complements IAS’s own side-channel analysis capabilities, Hahn added. And investing in both big data and side-channel analysis technologies differentiates IAS from other anti-fraud vendors.
The deal is also an acqui-hire: Swarm’s 18-month-old team will move to IAS’s new San Francisco offices and be folded into the IAS brand.
“We’re immediately going to leverage the technology for our own fraud detection to continue to expand it,” Knoll said. “We’re also very excited about the team itself – they’re very knowledgeable, and in combination with the team we’ve got, it will continue to accelerate our progress.”
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