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»Swarm

Integral Ad Science Steps Up Its Anti-Fraud Game With Swarm Acquisition

As fraudsters get smarter, anti-fraud players must evolve to put up a worthy fight. To scale its fraud detection capabilities, viewability and verification measurement vendor Integral Ad Science (IAS) has acquired bot detection company Swarm. Terms of the deal, which was announced Friday, were not disclosed. “Fraud is not going away, it’s getting more sophisticated,”... Continue reading »
by Alison Weissbrot // July 11th, 2016 //
»
Foursquare’s Crowley On Re-Inventing Local Search

Foursquare founder Dennis Crowley wants users to know that the company has moved away from the check-in, its former flagship service. The location-based platform’s future now lies in technology that enables users to do personalized local searches and find their friends on any device. “Our goal is to reinvent local search and local discovery,” said... Continue reading »
by Judith Aquino // May 20th, 2014 //
»
 

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