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»Stephen Upstone

When Spending Digital Ad Budgets, Brands Face An Uphill Battle

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Stephen Upstone, CEO and founder of LoopMe. Brand marketers hire media agencies to streamline the advertising process, remove barriers and deliver clear and measurable ROI. The recent news that the MRC suspended two DoubleClick... Continue reading »
by AdExchanger // December 12th, 2016 //
»
As Hype Around Native Mobile Video Advertising Grows, Key Challenges Loom

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephen Upstone, CEO at LoopMe. Big, dominant Internet and app players are investing heavily in mobile native video advertising. Facebook, for example, could sell $700 million worth of autoplay native... Continue reading »
by AdExchanger // April 27th, 2015 //
»

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