• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Mike Driscoll

Mobile Video Metrics Will Force TV To Adapt

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Mike Driscoll, CEO at Metamarkets. With each passing day, mobile video consumption is becoming more prevalent and convenient. In September, enhancements to mobile browsers removed a common deterrent to watching videos by enabling autoplay.... Continue reading »
by AdExchanger // December 1st, 2016 //
»
Entrenched Among Mobile Exchanges, Metamarkets Sets Its Sights On Agency Trading Desks

Metamarkets founder and CEO Mike Driscoll is wary of describing his company’s technology as a “Bloomberg Terminal” for online advertising. Though it’s a shorthand used by Khosla Ventures, a Metamarkets investor, Driscoll steps cautiously around it. “It’s not our place to analogize our products and services,” he said. “It’s a seductive metaphor, but it was... Continue reading »
by Ryan Joe // August 25th, 2014 //
»
ETL: The Most Important Acronym You've Never Heard Of

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Driscoll, CEO and founder of Metamarkets. Data is the fuel and the exhaust of programmatic advertising. It informs every transaction, and every transaction generates more of it. As impression... Continue reading »
by AdExchanger // February 27th, 2014 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Facebook Conversion Lift Measurement Issue Goes Undetected For 12 Months
  • DOJ Opens Pandora’s Box And Forges A Path For The Cookie’s Return 
  • Dethroning The 30-Second Spot: Meet The New Reigning Monarch Of Ad Formats
  • No More Inflammatory Jargon: Change Blacklist To Blocklist
  • Facebook CPMs Will Be Higher Than Ever This Holiday Season
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved