Opinion

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. Marijuana legalization is heating up across the country. As of this month, 33 states permit marijuana use for medicinal or recreational purposes, and […]

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Paul Cimino, president at Cimino Collaborative and head of data strategy at Prohaska Consulting. I saw the vulnerabilities of cookies as far back as 2013. In an article titled, “The Cookie Has Five Years […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sara Owens, partner, West Coast practice lead, data sciences, at Wavemaker. Today’s CMO has two responsibilities often at odds with one another: meet short-term revenue goals and build a brand. […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Worthem, senior vice president, strategic partnerships, at Comscore. The skinny bundle – seen by many as the “bright spot” for pay TV – has garnered quite a bit of media attention of late. […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, managing director at 55. Are the recently announced Chrome privacy controls a good answer to the latest versions of Apple’s Intelligent Tracking Prevention (ITP)? Much has been said […]

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Ben Dixon, CEO at Adslot. The traditional TV ecosystem still attracts immense money in advertising – an estimated $69.2 billion in 2019 – despite the continued proliferation of cord cutters, who shun content that can’t […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Hansen, chief operating officer at IgnitionOne. While the McDonald’s acquisition of Dynamic Yield last month took some by surprise, the logic of a large enterprise marketer getting into the […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. For the past year, the advanced TV world has been on a bit of an M&A tear. Over the last 12 months, we’ve seen exciting moves from […]

Digital media companies who bet on social distribution and video have fallen on hard times, but Group Nine Media is angling to be the exception. Group Nine, whose brands include Thrillist, The Dodo, NowThis and Seeker, has developed a holding company model designed to reduce costs by sharing backend resources – while still efficiently reaching […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by April Brown, vice president of marketing analytics architecture at Origami Logic. Amid a nearly overpowering data deluge and its elusive utility, it is easy to forget the fundamental role of […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matt Bayer, senior vice president of advanced TV, cross screen and emerging channels at Cadreon. It is a well-known and undisputed fact: Audiences are consuming more video on nontraditional platforms, such as TV streaming […]

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Michael Lehman, SVP, global marketplace development at TripleLift. Over-the-top (OTT) advertising has captured the industry’s hearts and minds over the past year and is widely considered to be one of its most compelling new […]

As a joint venture between Universal Music Group and Sony Entertainment, Vevo owns the sales and distribution rights to 350,000 music videos from the world’s top artists. Vevo has always had a large distribution partnership with YouTube, but over the past year it’s shut down its owned-and-operated properties to exclusively partner on third-party distribution – […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Anton, founder and CEO at X-Mode. The location data industry is poised for vast changes over the next year and decade. Increasing privacy regulation and better understanding of data quality […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written Dan Fennell, vice president of publisher development at GumGum. The ability to refresh ads on publisher pages has been around for some time. In 2016, Google created an ad refreshing standard within its ad exchange. […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. The best project engagement I ever experienced started with an unambiguous CMO mandate. “I am going to make it simple for you guys,” […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Accenture Interactive’s recent purchase of creative agency Droga5 presents a fundamental question of whether consulting and creative can be combined effectively. Can a creative […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Swanson, CEO at Aki Technologies. Apple’s move into streaming TV is a significant milestone in the already-in-progress, cord-cutting revolution. It should serve as an important nudge for marketers: Yes, it’s time to get […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Kalinski, CEO at iProspect Canada. For many traditional advertisers, the old ways of planning and executing marketing remain as entrenched as ever. The mindset of spray-and-pray persists with the […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. While programmatic buying strategies and buzzwords du jour change, one fact remains constant: Every impression counts. The buyer emphasis on achieving the best […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Ryan, CEO at Motivity Marketing. Hertz is really sore at Accenture – $32 million sore – over an allegedly disastrous website redesign that has culminated in a federal lawsuit. And […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Mullen, head of international at Drawbridge. Cable TV in the United States is easy to pick on. It’s expensive, we have thousands of channels we pay for but don’t watch, and the untargeted […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jean-François Bernard, co-founder and chief product officer at Adomik. Google’s move to a first-price auction will change the dynamics of the publisher stack and redistribute revenue for publishers across all the channels they use. […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. Self-reflection is an important part of personal development. Only by asking ourselves the tough questions and reflecting on what we’ve done […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Carbone, chief digital and investment officer at MediaCom US. With another NewFronts upon us, there are, as always, a number of key trends, themes and questions that have emerged. Among those that have […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Shuptrine, vice president of marketing at Adzerk. Consent management platforms (CMPs) are ad tech’s response to Europe’s General Data Protection Regulation (GDPR). These platforms provide tools for collecting user consent […]

Brands are being tough on platforms, pulling advertising dollars after brand safety fiascoes and thinking critically about appearing adjacent to unpredictable content that can expose them to brand-safety risks. Yet Reddit, which languished with minimal advertising for years in part due to those brand-safety concerns, is thriving. Revenue grew by a factor of three in […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amit Dar, general manager, US, at Taptica. Mobile attribution has evolved from connecting clicks to installs to helping marketers understand the post-install world and detect and mitigate fraud. As the […]

Gamut President Rachel Williamson has two words to describe local over-the-top (OTT) ad buying: “It’s hard.” Inventory is scattered. Data is fragmented. And advertisers need different strategies to hit different demos based on geography. A buyer might want to reach 34-year-old moms, for example, but that can mean one thing in Birmingham, Ala., and another […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Unilever recently announced “Unilever Trusted Publishers,” a network of global, regional and local publishers and platforms with whom it will build a media environment with […]