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»Aki Technologies

Inmar Doubles Down On Retail Media With The Acquisition Of Aki Technologies

Inmar Intelligence is adding mobile to its cart. On Thursday, the retailer-focused tech and data platform reached an agreement to acquire mobile ad platform Aki Technologies to take advantage of the high-growth retail media category. Aaron Kechley, Inmar’s GM of media and SVP of strategy, declined to share a deal price. But he did elaborate... Continue reading »
by Allison Schiff // September 30th, 2021 //
»
The CPMs better be $1. On Thursday, Dollar Tree became the latest retailer to launch its own retail media network for its subsidiary, Family Dollar.
Dollar Tree Launches Its Retail Media Network (We May Have Just Hit Peak Retail Media Network)

The CPMs better be $1. On Thursday, Dollar Tree became the latest retailer to launch its own retail media network for its subsidiary, Family Dollar. The network, called Chesapeake Media Group, (Dollar Tree’s headquarters are located in Chesapeake, Virginia) joins the ranks of Walgreens, Walmart, CVS Pharmacy, Target/Roundel, Kroger, Best Buy and The Home Depot,... Continue reading »
by Allison Schiff // April 15th, 2021 //
»
Aki Buys Video Personalization Tech From Distressed Eyeview, Will Reopen The Company

After running out of money and closing its doors in mid-December, video ad tech company Eyeview has a happy ending of sorts. Mobile ad platform Aki Technologies on Thursday completed its acquisition of Eyeview’s assets, which include a DSP and bidder, an ad server that ingests data signals to inform which video creative to deliver... Continue reading »
by Allison Schiff // January 23rd, 2020 //
»
Mobile Marketers Hold The Clicker For CTV Ads

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Swanson, CEO at Aki Technologies. Apple’s move into streaming TV is a significant milestone in the already-in-progress, cord-cutting revolution. It should serve as an important nudge for marketers: Yes, it’s time to get... Continue reading »
by AdExchanger // May 6th, 2019 //
»
Campari Taps Moments And Audio To Raise The Bar On Its Mobile Strategy

Mobile moments – and music – are having their moment. GroupM predicts that music streaming activity linked to “moods and moments” is a targeting opportunity worth around $220 million in new ad revenue. Advertisers are starting to take advantage. Wendy’s, for example, recently hooked up with Spotify as a launch partner on the latter’s Branded Moments product.... Continue reading »
by Allison Schiff // January 9th, 2017 //
»
 

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