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»Aki Technologies

Ignore No More: 3 Impending Privacy Changes You Need To Pay Attention To Right Now

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ines Henrich, VP of sales planning and media strategy at Aki Technologies, an Inmar Intelligence company. When it comes to privacy legislation, denial often comes before compliance. When GDPR went… Continue reading »
by AdExchanger Guest Columnist // April 12th, 2022 //
»
“Surveillance” is a loaded term, but it’s on the lips of regulators who are working to restrict targeted advertising online on both sides of the Atlantic.
Even If Targeted Online Advertising Isn’t Banned – Take Note Of Which Way The Wind Is Blowing

“Surveillance” is a loaded term, but it’s on the lips of regulators who are working to restrict targeted advertising online on both sides of the Atlantic. On Tuesday, Democratic lawmakers in the US led by Rep. Anna Eshoo (D-CA), introduced the Banning Surveillance Advertising Act (BSAA), which would outright prohibit advertisers from targeting ads to… Continue reading »
by Allison Schiff // January 21st, 2022 //
»
To Remain Relevant, Advertisers Need to Reimagine Audiences

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melody Lin, director of client strategy and insights at Aki Technologies. Advertisers assume they know their audiences, because grouping people into buckets is convenient. Gamers like Doritos and caffeinated sodas,… Continue reading »
by AdExchanger Guest Columnist // January 3rd, 2022 //
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Inmar Doubles Down On Retail Media With The Acquisition Of Aki Technologies

Inmar Intelligence is adding mobile to its cart. On Thursday, the retailer-focused tech and data platform reached an agreement to acquire mobile ad platform Aki Technologies to take advantage of the high-growth retail media category. Aaron Kechley, Inmar’s GM of media and SVP of strategy, declined to share a deal price. But he did elaborate… Continue reading »
by Allison Schiff // September 30th, 2021 //
»
The CPMs better be $1. On Thursday, Dollar Tree became the latest retailer to launch its own retail media network for its subsidiary, Family Dollar.
Dollar Tree Launches Its Retail Media Network (We May Have Just Hit Peak Retail Media Network)

The CPMs better be $1. On Thursday, Dollar Tree became the latest retailer to launch its own retail media network for its subsidiary, Family Dollar. The network, called Chesapeake Media Group, (Dollar Tree’s headquarters are located in Chesapeake, Virginia) joins the ranks of Walgreens, Walmart, CVS Pharmacy, Target/Roundel, Kroger, Best Buy and The Home Depot,… Continue reading »
by Allison Schiff // April 15th, 2021 //
»
Aki Buys Video Personalization Tech From Distressed Eyeview, Will Reopen The Company

After running out of money and closing its doors in mid-December, video ad tech company Eyeview has a happy ending of sorts. Mobile ad platform Aki Technologies on Thursday completed its acquisition of Eyeview’s assets, which include a DSP and bidder, an ad server that ingests data signals to inform which video creative to deliver… Continue reading »
by Allison Schiff // January 23rd, 2020 //
»
Mobile Marketers Hold The Clicker For CTV Ads

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Swanson, CEO at Aki Technologies. Apple’s move into streaming TV is a significant milestone in the already-in-progress, cord-cutting revolution. It should serve as an important nudge for marketers: Yes, it’s time to get… Continue reading »
by AdExchanger // May 6th, 2019 //
»
Campari Taps Moments And Audio To Raise The Bar On Its Mobile Strategy

Mobile moments – and music – are having their moment. GroupM predicts that music streaming activity linked to “moods and moments” is a targeting opportunity worth around $220 million in new ad revenue. Advertisers are starting to take advantage. Wendy’s, for example, recently hooked up with Spotify as a launch partner on the latter’s Branded Moments product.… Continue reading »
by Allison Schiff // January 9th, 2017 //
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