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»Adomik

If Donald Trump owned H1 for programmatic ad spending, Joe Biden is dominating the second half of the year with a focus on video.
Biden Is Spending Even More On Video Than Some Of The Biggest Commercial Brands

If Donald Trump owned H1 for programmatic ad spending, Joe Biden is dominating the second half of the year. After spending big on display and native during the first half of 2020, the Trump campaign scaled back precipitously on programmatic starting in August, down to nearly zero in September, and has kept its foot on... Continue reading »
by Allison Schiff // October 29th, 2020 //
»
CPMs Take A Hit, But Programmatic Auctions Have Healthy ROAS – For Now

While the increased digital media supply caused by the pandemic has prompted CPMs to plummet – dropping 20% in March, according to ad analytics company Adomik – programmatic auctions are still healthy. Certainly bidding in March declined overall, said Francois de Laigue, Adomik’s VP of sales and strategic partnerships. The average dropped from 2.5 to... Continue reading »
by James Hercher // April 16th, 2020 //
»
Google’s Move To First-Price Auctions Will Likely Put A Dent In Header Bidding

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jean-François Bernard, co-founder and chief product officer at Adomik. Google’s move to a first-price auction will change the dynamics of the publisher stack and redistribute revenue for publishers across all the channels they use.... Continue reading »
by AdExchanger // May 1st, 2019 //
»
 

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