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»adslot

Financial Times Is Capturing Ad Budgets Of Small Buyers By Automating The Hassle

Financial Times has started using automation to make selling long-tail inventory more efficient. Automation allows Facebook and Google to capture significant ad revenue from small buyers. But for publishers like the FT, managing those campaigns requires tremendous manpower. Consider that 55% of its global ad campaigns in 2018 had budgets under 10,000 pounds. Salespeople and... Continue reading »
by Sarah Sluis // September 17th, 2019 //
»
Digital Publishing Lessons For Navigating The New TV Landscape

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Ben Dixon, CEO at Adslot. The traditional TV ecosystem still attracts immense money in advertising – an estimated $69.2 billion in 2019 – despite the continued proliferation of cord cutters, who shun content that can’t... Continue reading »
by AdExchanger // May 17th, 2019 //
»
New Yields For Yieldex In Programmatic Direct

Premium publishers have needed some convincing to open up their more valuable inventory to programmatic buying technologies. But interest in tools that streamline the often unwieldy direct sales process has heated up. It’s one of the reasons Yieldex, a company best known for producing forecasting and analytics tools for premium inventory, introduced a new line... Continue reading »
by Ryan Joe // April 22nd, 2014 //
»
MediaMath Plugs Into Yahoo, Microsoft And Others For Guaranteed Inventory Access

Microsoft and Yahoo are loosening their stranglehold on their premium display inventory. MediaMath has set up a buying program that includes guaranteed direct buys in a programmatic environment. The program is enabled through partnerships with publishers Yahoo and Microsoft, along with technology partners Shiny Ads, iSocket and Yieldex. The partnership represents the latest industry attempt... Continue reading »
by Ryan Joe // April 7th, 2014 //
»
AdSlot's Version Of 'Programmatic Direct' Aims To Put A Stake In Private Marketplaces

Supply-side platform AdSlot's pitch to help sell publishers' guaranteed inventory via programmatic methods begins with avoiding anything that acts like a private marketplace. The company, which acquired ad agency workflow provider Facilitate Digital more than a month ago, has launched its Guaranteed Marketplace for direct online display sales this week. And, as AdSlot CEO Ian Lowe... Continue reading »
by David Kaplan // October 23rd, 2013 //
»
Let’s Call It What It Is: Programmatic Direct

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Ramey, CEO of isocket.  At the AdExchanger Programmatic I/O conference in San Francisco last week, while people schmoozed at the rooftop after-party, an unofficial meeting was held down the... Continue reading »
by AdExchanger // April 24th, 2013 //
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Minneapolis StarTrib 'Restocks' Inventory To Drive Programmatic Turnover

Minneapolis' Star Tribune has been a relatively early and aggressive adopter of programmatic ad sales. The newspaper site has just finished a re-installation of Google DoubleClick's DFP system as part of a wider effort to expand its own Advantage program, which covers real-time biddable inventory and targeting. The basic promise of Star Trib's Advantage is... Continue reading »
by David Kaplan // April 19th, 2013 //
»
AdSlot Publisher Tackling Direct Sales Inefficiencies Says CEO Ian Lowe

Ian Lowe is CEO of AdSlot, formerly Webfirm Group Limited, based in Australia. Recently, his company launched the AdSlot platform in North America and Europe. According to the release, AdSlot was created by the founders of Hitwise, Andrew Barlow and Adrian Giles, and Adslot Publisher is "a direct sales platform" that currently includes several properties... Continue reading »
by John Ebbert // November 5th, 2012 //
»
 

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