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»The Rubicon Project

As Newspaper Sale Talks Hover, Tribune Presses Ahead With Ad Reinvention

Lori Tavoularis, managing director for Revenue Partnerships at Tribune Digital, said she is ignoring the uncertainty around a possible sale of some or all of the newspaper division that houses her unit. Last week, according to The Daily Caller, Koch Industries decided to give up its pursuit of the newspaper chain, which was split from... Continue reading »
by David Kaplan // August 27th, 2013 //
»
News Corp Works To Replace Ad Nets' 'Undercutting' With Global Private Exchange

A year after unveiling the Wall St. Journal's private exchange, WSJ Audex, its parent company News Corp has expanded that model to cover the rest of its global publications. The News Corp Global Exchange, as its known, won't replace WSJ Audex, but will instead serve as an umbrella over that offering and will include inventory... Continue reading »
by David Kaplan // August 22nd, 2013 //
»
Agency Trading-Desk Evolution To Accelerate

As more advertising dollars pour into digital -- and into agency trading desks -- the exchange model's momentum is likely to continue, no matter what level of integration comes from the merger of Publicis Groupe and Omnicom. Several executives who have served with the trading-desk side of the agency business and moved on said that... Continue reading »
by David Kaplan // July 29th, 2013 //
»
Does The Online Ad Industry Need A 'Programmatic Upfront?'

Barely two months after promoting its video content among the various other digital NewFront presentations, AOL is now planning a "Programmatic Upfront" for September. As we reported earlier today, CEO Tim Armstrong wants to position AOL as the antidote to the long chain of ad technology vendors that serve as the pipes connecting marketers' online... Continue reading »
by David Kaplan // July 24th, 2013 //
»
Minneapolis StarTrib 'Restocks' Inventory To Drive Programmatic Turnover

Minneapolis' Star Tribune has been a relatively early and aggressive adopter of programmatic ad sales. The newspaper site has just finished a re-installation of Google DoubleClick's DFP system as part of a wider effort to expand its own Advantage program, which covers real-time biddable inventory and targeting. The basic promise of Star Trib's Advantage is... Continue reading »
by David Kaplan // April 19th, 2013 //
»
How To Hire In Programmatic Sales

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, VP Demand Sales at The Rubicon Project. At this stage of the programmatic growth story, almost every business in the chain of marketers, agencies, platforms, and publishers has... Continue reading »
by AdExchanger // April 8th, 2013 //
»

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