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»The Star Tribune

Minneapolis StarTrib ‘Restocks’ Inventory To Drive Programmatic Turnover

Minneapolis’ Star Tribune has been a relatively early and aggressive adopter of programmatic ad sales. The newspaper site has just finished a re-installation of Google DoubleClick’s DFP system as part of a wider effort to expand its own Advantage program, which covers real-time biddable inventory and targeting. The basic promise of Star Trib’s Advantage is… Continue reading »

by David Kaplan // April 19th, 2013 //
»
Star Trib’s Programmatic Formula Relies On ‘Active Management,’ Not ‘Set And Forget’

As of the fall of 2012, the newspaper industry had limped through 20 straight quarters of decline, according to figures collected by the Newspaper Association of America. The consecutive decreases began in the third quarter of 2006, when combined print and online ad dollars fell 1.5 percent to $11.7 billion. Since that point, newspaper ad… Continue reading »

by David Kaplan // November 1st, 2012 //
»
 

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