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»premium inventory

Gameloft Coaxes Brands Into Games With Promises Of A Premium Environment

Trying to convince brands to advertise in games used to feel like talking into the wind. But sentiment is starting to change in favor of games, said Alexandre Tan, VP of advertising and brand partnerships at French mobile game studio Gameloft, where he runs a division that functions like a media agency. Gameloft Advertising Solutions... Continue reading »

by Allison Schiff // August 13th, 2018 //
»
Sabio Mobile Tool Aims To Help Identify Premium In-App Supply

Brands want high-quality mobile inventory – but they don’t have a standard way to define it, they can’t effectively measure it and there’s no easy way to find it at scale. Which is why mobile ad tech company Sabio Mobile, whose clients include Toyota, Wells Fargo, McDonald’s, Viacom and Lowe’s, released a validated publisher tool... Continue reading »

by Allison Schiff // July 25th, 2017 //
»
Are Direct Buys The Only Way To Keep The Industry Fraud Free?

The New York Times has a solution to the bot fraud problem: “Buy quality.” So declared Michael Zimbalist, SVP of advertising products and R&D at the Times, speaking at OpenX's session about trust in the supply chain at Advertising Week in New York City. “You get what you pay for,” Zimbalist said bluntly. “We need to collapse... Continue reading »

by Allison Schiff // October 1st, 2015 //
»
Yahoo After RMX: What Is Yahoo Ad Exchange Anyway?

Now that Right Media Exchange (RMX) has been officially sunsetted by the powers that be, the Yahoo Ad Exchange has become a private marketplace of sorts, where demand can plug into Yahoo-owned and -operated supply. Yahoo has made a concentrated effort to streamline its ad business in the past year. The company used CES 2014 as... Continue reading »

by Allison Schiff // February 4th, 2015 //
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MediaMath Plugs Into Yahoo, Microsoft And Others For Guaranteed Inventory Access

Microsoft and Yahoo are loosening their stranglehold on their premium display inventory. MediaMath has set up a buying program that includes guaranteed direct buys in a programmatic environment. The program is enabled through partnerships with publishers Yahoo and Microsoft, along with technology partners Shiny Ads, iSocket and Yieldex. The partnership represents the latest industry attempt... Continue reading »

by Ryan Joe // April 7th, 2014 //
»
Maxifier CEO Discusses New Role, Sheds Light On Expansion Plans

Denise Colella joined sell-side pricing and inventory manager Maxifier two years ago and quickly climbed the ranks from CRO to president before taking on the CEO’s role in October. Colella replaced Anthony Katsur, who held the post for less than a year and is now an advisor for the programmatic direct marketplace iSocket and Involved... Continue reading »

by Judith Aquino // November 21st, 2013 //
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Forbes.com CEO Spanfeller Says CPMs Under Pressure Due to Move Towards DR Metrics - Not Oversupply

AdExchanger.com: How important is the display segment to Forbes? Can you share recent momentum in online display ad revenue at Forbes?  Any verticals showing particular strength or weakness given the economic slump? JS: Display is very important to our business model.  Of late the recession has taken a toll and we are not seeing the same type... Continue reading »

by AdExchanger // June 3rd, 2009 //
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ShortTail Media Providing Good Ads, Rates, Clients for Publishers Says Pres Jason Krebs

Jason Krebs is President of ShortTail Media. AdExchanger.com: What must ad networks do, if anything, to make sure that publishers do not feel like they're inventory is being cannibalized? JK: The reality is they are being cannibalized by most networks. The networks make the publishers feel like they are not being cannibalized by sending them... Continue reading »

by AdExchanger // April 28th, 2009 //
»
Air and Liquid: Social Media and Ad Exchanges

Considering the glacial migration towards premium AND remnant inventory exchanges by the online ad industry, the attributes of social media and ad exchanges have a lot in common these days aside from the fact that social media display ad inventory is unloaded through exchanges. Whether we want to admit it or not, both mediums prominent... Continue reading »

by AdExchanger // March 19th, 2009 //
»
 

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