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»shiny ads

Rubicon CEO On Adding 'Guaranteed' To Automation

It’s been a busy week for Rubicon Project. It acquired programmatic direct players iSocket and Shiny Ads on Monday, adding guaranteed capabilities to its platform. It partnered with Apple’s iAd, ramping up its mobile supply. And last Friday, it hired Adam Chandler as SVP of revenue as the company builds out its buy side. Rubicon’s... Continue reading »
by Sarah Sluis // November 21st, 2014 //
»
Rubicon Project Acquires Two Companies Supporting Direct Deal Automation

Rubicon Project has snapped up iSocket and Shiny Ads, two companies in the rapidly emerging category of automating direct, negotiated deals between ad buyer and publisher. The total cost of both deals is less than $30 million, mostly paid in stock, according to a press release. The bulk of that $30 million likely went to iSocket,... Continue reading »
by Sarah Sluis // November 17th, 2014 //
»
New Yields For Yieldex In Programmatic Direct

Premium publishers have needed some convincing to open up their more valuable inventory to programmatic buying technologies. But interest in tools that streamline the often unwieldy direct sales process has heated up. It’s one of the reasons Yieldex, a company best known for producing forecasting and analytics tools for premium inventory, introduced a new line... Continue reading »
by Ryan Joe // April 22nd, 2014 //
»
MediaMath Plugs Into Yahoo, Microsoft And Others For Guaranteed Inventory Access

Microsoft and Yahoo are loosening their stranglehold on their premium display inventory. MediaMath has set up a buying program that includes guaranteed direct buys in a programmatic environment. The program is enabled through partnerships with publishers Yahoo and Microsoft, along with technology partners Shiny Ads, iSocket and Yieldex. The partnership represents the latest industry attempt... Continue reading »
by Ryan Joe // April 7th, 2014 //
»
Shiny Ads Says It Automates Direct Sales, Helping The Direct Seller

Today, remnant, or unsold, media has been pointedly addressed by real-time biddable exchanges and their partners in comparison to the direct-sold market. But, Shiny Ads founder and CEO Roy Pereira says that in the last six months his company has seen a “warming up” from publishers in regards to creating efficiencies in the direct sales... Continue reading »
by John Ebbert // December 21st, 2012 //
»
 

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