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»automated guaranteed

Financial Times Is Capturing Ad Budgets Of Small Buyers By Automating The Hassle

Financial Times has started using automation to make selling long-tail inventory more efficient. Automation allows Facebook and Google to capture significant ad revenue from small buyers. But for publishers like the FT, managing those campaigns requires tremendous manpower. Consider that 55% of its global ad campaigns in 2018 had budgets under 10,000 pounds. Salespeople and... Continue reading »
by Sarah Sluis // September 17th, 2019 //
»
Amnet’s Bet On Automated Guaranteed

Automated guaranteed has been the slowest part of programmatic to get off the ground. But one of its biggest proponents is the Dentsu Aegis-owned trading desk Amnet, which sees the technology as key to making programmatic a central part of everything an agency does. From January to December last year, budgets going to automated guaranteed... Continue reading »
by Sarah Sluis // March 14th, 2016 //
»
Ooyala Charts The Course For Automated Guaranteed In TV

Automated guaranteed will color direct deals in TV in a big way, not just in digital, predicts Scott Braley, GM of programmatic at Telstra-owned video platform Ooyala. While traditional TV teams are accustomed to buying on a reserved basis, automated guaranteed deals could diversify the direct orders process. Broadcasters could subsequently gain more flexibility around... Continue reading »
by Kelly Liyakasa // January 29th, 2016 //
»
 

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