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»Gamut

Cox-Owned Gamut On Why Local OTT Is About More Than Just Aggregating Inventory

Gamut President Rachel Williamson has two words to describe local over-the-top (OTT) ad buying: “It’s hard.” Inventory is scattered. Data is fragmented. And advertisers need different strategies to hit different demos based on geography. A buyer might want to reach 34-year-old moms, for example, but that can mean one thing in Birmingham, Ala., and another... Continue reading »
by Allison Schiff // April 25th, 2019 //
»
VPAID May Improve Video Measurement, But Gaps Remain In Mobile And OTT

Although the Video Player Ad-Serving Interface (VPAID) was meant to create better measurement in online video, it’s not that compatible with mobile video or OTT. “Everyone wants to measure [viewability] and they’re giving us VPAID tags, but VPAID doesn’t work in all environments,” said Soo Jin Oh, VP of client strategy for Cox Media’s digital... Continue reading »
by Kelly Liyakasa // August 21st, 2017 //
»
By Making The Internet Faster, Cox Boosts Programmatic Revenue

Cox Interactive is piloting smart routing technology from Dyn that speeds up the outbound bid request to demand-side platforms (DSPs). It unveiled early results of the test at AdExchanger’s Programmatic I/O Ops Talks in New York on Wednesday. Faster connections mean more DSPs can deliver bids before publisher-set timeouts. And more bids mean more programmatic... Continue reading »
by Sarah Sluis // October 27th, 2016 //
»
Campaigns Cannot Leave Nonvoters On The Table

"AdExchanger Politics" is a weekly column tracking developments in the 2016 political campaign cycle.   Today’s column is written by Andrea Duggan, vice president of media sales at Gamut, a division of Cox Media Group. In each election cycle, every vote matters. In this particular cycle, where party support has been split between two or more... Continue reading »
by AdExchanger // May 3rd, 2016 //
»
Direct Sellers Have Opportunity To Be ‘Programmatic Demand Engines’

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Gene Pizzolato, president and general manager of Gamut, a division of Cox Media Group. Direct sellers remain underutilized in the programmatic space. Some organizations are replacing direct sales with programmatic, but I believe this... Continue reading »
by AdExchanger // June 19th, 2015 //
»
Modern Pricing Strategies Require More Than Historical Price Data

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Siegler, vice president of engineering and West Coast operations at Gamut. Publishers face an uphill battle in today’s evolving media landscape. The emergence of new channels for media consumption,... Continue reading »
by AdExchanger // April 1st, 2015 //
»

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