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»Dan Fennell

A Suggestion For Ad Refreshing

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written Dan Fennell, vice president of publisher development at GumGum. The ability to refresh ads on publisher pages has been around for some time. In 2016, Google created an ad refreshing standard within its ad exchange.... Continue reading »
by AdExchanger // May 8th, 2019 //
»
 

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