“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christophe Camborde, CEO at Ezakus. In the wake of Publicis Groupe’s $3.7 billion acquisition of Sapient Corp., I have to give Publicis CEO Maurice Levy much credit. He dusted himself […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of integrated marketing services at Experian Marketing Services. Marketers are increasingly taking advantage of the richness of CRM, purchase transactions and other offline data sources for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cree Lawson, founder and CEO at Arrivalist. After 18 years in online marketing, I’m noticing that attribution has bubbled up into ongoing debates about digital marketing strategy. All too often, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim Bander, president and chief revenue officer at Sticky. The simple days of advertising to consumers via television, radio, and print are gone for good. These mediums still exist and remain […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kerel Cooper, vice president of platform development at LiveIntent. He previously spent 15 years working for digital publishers running ad operations and platform-strategy teams. We’re living through a period of unprecedented focus on optimization, reporting […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yariv Drori, CEO at AY Digital. The view of digital marketing service industry from 1,000 feet reveals a patchwork of technology vendors. Some offer service layers that are highly tailored […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research director at Gartner. The fast-twitch distinctions between agencies and marketing software, low-margin analysts and high-margin code, are rapidly disappearing. Inspired by their investors, software startups trip over […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josef Mandelbaum, CEO at Perion Network. In 1930, Kroger Grocery & Bakery Co. store manager Michael Cullen came up with the idea for the model that would become the modern […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising and global partnerships at dunnhumby. Here it is: Holiday Season 2014. Already. Before you could pry your sugary fingers away from the last […]
Editor’s note: The below column has been significantly updated from the version published Monday morning. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Legg, CEO at Adknowledge. Video is digital advertising’s biggest opportunity. I talk with a […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora. Looking back about 10 years, marketers either focused on driving brand metrics or worked to achieve immediate direct-response results. The sell side often tried to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Smart enterprises nurture their best assets. Not surprisingly, data has recently taken the coveted second-place position behind companies’ most valuable asset: employees. Companies […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Millennials. Multicultural. Multicultural millennials. If you are a marketer, chances are these “M” words keep you up at night. It makes sense. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ivan Zalamea, data scientist at PlaceIQ. In digital advertising, fraud is a reality everyone must learn to deal with and adapt to. The mobile ecosystem is no exception, and it’s […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Brownie, director of advertising operations at eBay North America. Programmatic, like many things in life, is an exercise in trial and error for most US publishers. Those with exceptional scale and a high-quality […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Hill, senior data scientist at Integral Ad Science. How effective was the last ad campaign you worked on? What was the return on investment? Chances are you don’t know. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Linda Sughrue, director of service operations at DataXu. There’s no denying that bringing programmatic media buying in-house is hot right now. The topic makes the rounds in articles, sales pitches […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ed Kozek, senior vice president of product and engineering for WeatherFX at The Weather Company. How would you say 25% of your week is spent? If your answer is vendor meetings, you aren’t alone. My […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. Back in 2007, a company called TRAFFIQ started one of the first programmatic futures exchanges. The idea was simple. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, CEO at Iris Mobile. The landscape, language and measurement of new channels have changed to a point where traditional display inputs are no longer king. We have traversed […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, CEO at Krux. Google recently informed its data-management platform (DMP) partners that it would impose new restrictions on pixels fired by campaigns that run on the Google Display […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dennis Buchheim, vice president of programmatic advertising products at Yahoo. It seems that almost every day, marketers are faced with a new trend or media channel where they must ask: […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. I want to get out ahead of all the year-end stories about resolutions and predictions. If you are in charge of yield for a publisher and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. Thanks to amazing new offerings from Facebook, Google, Amazon and others on deeply connected identity and tracking solutions, we are seeing two major developments. […]
“Data-Driven Thinking ” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. If they haven’t heard it already, every chief marketing officer will soon be asked this question: “Do you plan […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Williams, chairman and CEO at Merkle. The world of addressable media continues to gain scale and momentum. Every day, new addressable audience platforms, such as Apple, Amazon and Walmart, […]
Two years is a long time for online publisher Vox Media. In that span, the owner of seven editorial sites – including The Verge, SB Nation, Eater and Polygon – went from eschewing programmatic to embracing it. Vox’s strategy changed because its sites grew, explained Joe Purzycki, Vox Media’s VP of advertising. Vox totaled 20 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Serfaty, director of social advertising at Matomy Media Group. Advertising on Facebook has undergone a dramatic transformation over the last year. It’s evolved from what was primarily an engagement-based […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of business development at Demandbase. If you have been in ad tech a decade or two, you’re probably sensing a major sea change. Online advertising used […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of global media and partnerships at dunnhumby. We’ve all done it. Days after browsing a product online, maybe across several different sites, we see it out […]
Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it was still about one thing: investing in AI to squeeze more money out of its ads business.
Alphabet earned $109.9 billion in Q1 this year, up from $90.2 billion a year ago. And that’s not even the truly gobsmacking number.
Omnicom is rebuilding its media machine around Acxiom and agentic AI in a bid to push more spend to publishers and sidestep the “messy middle.”
The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together.
The Trade Desk announced that it will begin allowing mutual clients to use its DSP within the Pacvue or Skai platforms.
As AI chat starts to double as a shopping channel, the race is on to build an ad model that doesn’t undermine user trust.
