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»Lung Huang

Agencies Rethink Pricing And Service Models As CPGs Cut Spend

The past couple of years have been tough for CPGs, as consumers move toward fresher and healthier items and ecommerce disrupts the way goods are sold. The Q1 earnings season has only reinforced the trend. At Kellogg’s and Kraft-Heinz, net sales fell about 3% year over year in Q1 2017. Mondelez grew organically a meager... Continue reading »
by Alison Weissbrot // May 26th, 2017 //
»
The ‘Shazam Of Targeting’

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, head of strategic partnerships at 84.51°. As a fan of HBO’s “Silicon Valley,” there are always parallels to the digital advertising industry that make me laugh uncomfortably at... Continue reading »
by AdExchanger // May 22nd, 2017 //
»
Elf On The Shelf: 2016 Ad Tech Edition

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, head of strategic partnerships at 84.51°. Well, the holidays are here and many of us are either hitting the after-Christmas sales or dreading those final projects we put... Continue reading »
by AdExchanger // December 29th, 2016 //
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They Are Building Walls – Three Huge Ones

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of global partnerships at 84.51°. As the summer winds down, I am already putting this line into practice: “Well, let’s pick this up after Labor Day.”... Continue reading »
by AdExchanger // August 9th, 2016 //
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In Ad Tech, Every Day Can Feel Like April Fools’ Day

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of global partnerships at 84.51°. On April Fools’ Day, folks from over the world play practical jokes on their friends and families. But in the digital... Continue reading »
by AdExchanger // April 1st, 2016 //
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Where Is Your Company’s Next Data Dalai Lama?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of global partnerships at 84.51°. Little known fact: The Dalai Lama is technically not chosen, but rather found. This idea of “being found rather than chosen”... Continue reading »
by AdExchanger // May 21st, 2015 //
»
Every Day Should Be Black Friday

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising and global partnerships at dunnhumby. Here it is: Holiday Season 2014. Already. Before you could pry your sugary fingers away from the last... Continue reading »
by AdExchanger // November 18th, 2014 //
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Don’t Be Last In Programmatic

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising and global partnerships at dunnhumby. “Every company in the Valley has lowercase letters,” says Erlich Bachman from HBO’s “Silicon Valley.” “Why? Because it’s... Continue reading »
by AdExchanger // June 23rd, 2014 //
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Be Mine: Data-Driven Valentine’s Day Wishes

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising, global partnerships, at dunnhumby. Now that we’re done hearing every industry pundit give their New Year’s resolution or big predictions for 2014, it’s... Continue reading »
by AdExchanger // February 6th, 2014 //
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How Pandora, Kellogg’s, comScore And Comcast Compete In A Data-Driven World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising, global partnerships, at dunnhumby. I moderated a panel last month at D2 Cincinnati, a digital marketing conference focused on customer centricity. The panel,... Continue reading »
by AdExchanger // October 22nd, 2013 //
»

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