Opinion

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Haight, an executive at Infinitive. In the digital advertising business, time is always of the essence. We offer real-time auctions and immediate placements and track impressions in microseconds. The […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. The rules around the merger of personally identifiable information (PII) with ad-serving data are perhaps the most oft-referenced privacy rules in ad tech. […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Vitaly Pecherskiy, co-founder and chief operating officer at StackAdapt Today’s online video advertising comes in all shapes and sizes, varying widely from platform to platform. But no matter how it’s packaged, one thing’s for […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. More than ever, marketers have the ability to truly act upon their defined objectives but they are surrounded by big data […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ari Paparo, CEO at Beeswax. This is the Year of Header Bidding. OK, maybe it’s actually the Year of Ad Blocking, but header bidding is the second most talked-about topic in advertising, especially among […]

Univision hasn’t been plagued with the problem of retaining live linear viewers, one of the byproducts of the cord-cutting craze. Although the Hispanic broadcaster claims 91% of viewers prefer to consume its content live, it still estimates visitors to its properties spend 36% more time on mobile than the average consumer. Thus, it determined its […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. As I’ve previously discussed, there are several basic use cases of the modern data management platform (DMP) for marketers. They include […]

Last year, Remedy Health Media sites added video-heavy, multimedia content that explored life with chronic or life-threatening diseases. The sights and sounds of the patients evoked emotion in a way that articles couldn’t, which was the goal of these inspirational pieces. But with digital, the delivery method counts. Remedy Health started big, with a short-form […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Hsu, chief operation officer and chief financial officer at AppNexus. Does it seem that every week we learn about the latest “unicorn” private company raising hundreds of millions of […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Will the ad-free experience of the future only be available to consumers who pay enough to prevent the ads from being shown? The table is […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Andreas Schroeter, co-founder and chief operating officer at wywy. Programmatic TV promises the automation of the TV buy and a data-driven approach to TV campaign planning. Using available data, in combination with the more […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted Dhanik, CEO at engage:BDR.  Consumers love mobile devices, but as individual advertising channels, not all mobile devices are created equal. Too often, marketers group mobile into one category, when […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted McConnell, an independent consultant in the digital marketing space. We only know the full truth about how viewable an ad is after the page on which it appears finishes […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. When visiting McDonald’s, you could once count on hearing these six words: “Would you like fries with that?” This familiar phrase helped McDonald’s generate immediate high-margin revenue in […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the technology, digital media and privacy practice group at Davis & Gilbert. The ad tech industry continually improves its use of data to segment users into […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, president at 360i. Technology advancements, such as beacons, DMPs, attribution platforms and geotargeting, have spawned larger volumes of more precise data, creating opportunities to truly understand how various […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andrew Casale, president and CEO at Index Exchange. The ad-blocking discussion has shifted to the now-standard story that ad tech is responsible for creating bad user experiences on publisher sites, thus causing a huge […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. As ad blockers become more prevalent, it’s important to understand how they actually work and what they mean to publishers, ad tech companies and users. […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Kelly McMahon, vice president of demand at SpotX. Viewability is now the No. 1 KPI among all online video media buyers, according to eMarketer, a sign that the industry is evolving past CTR and […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Cox, chief operating officer at Technology Services Group. With the proliferation of mobile devices and remote access, the boundaries between a company’s data and the outside world have increasingly […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simeon Simeonov, founder and chief technology officer at Swoop. The biggest and most insidious myth of programmatic advertising today is that ad prices are a proxy for some universal notion of quality […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin, chief revenue officer and partner at The Thought & Expression Co. Over the past two years, we’ve seen a wide variety of publishers get into the branded content game. Native ad spending […]

Bloomberg Media is at an inflection point. The business and financial media company has had numerous high-profile exits (including Businessweek editor Josh Tyrangiel and Bloomberg’s chief digital content officer, Verge co-founder Josh Topolsky) following former New York Mayor Michael Bloomberg’s return. A number of layoffs resulted as Bloomberg Media pulled back on nonbusiness content in […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elliot Hirsch, CEO at AdYapper. You can see the breakdown in accountability in digital advertising everywhere these days as conflicts of interest continuously arise. It’s why viewability has driven publishers […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Kleinberg, CEO at Traction. Math wonks are quick to deprecate the value of engagement. For those who believe spreadsheets and algorithms never lie, this makes perfect sense. If you […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. We knew that Google would one day enter the people-based advertising fray as a serious contender, but with last week’s launch of Custom […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. Two weeks ago I had the good fortune to be invited to participate in Quest MT, a conference at the University of Montana […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. In 2010, comScore debuted a landmark study that reported “creative quality drives more than half of the sales changes for […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The hits keep coming. Publishers must contend with so many threats that they all feel existential. The list is long but a handful of very real […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Azad Jacobs, head of business operations at Drawbridge. Marketers increasingly and understandably want paid media to be viewable, and with that desire comes the need for third-party measurement and validation. […]