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»Vitaly Pecherskiy

Pre-Roll Will Always Trump In-Feed Native Video

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Vitaly Pecherskiy, co-founder and chief operating officer at StackAdapt Today’s online video advertising comes in all shapes and sizes, varying widely from platform to platform. But no matter how it’s packaged, one thing’s for... Continue reading »
by AdExchanger // October 26th, 2015 //
»
What’s Keeping Programmatic Native From Achieving Scale?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vitaly Pecherskiy, co-founder and chief operating officer at StackAdapt. I see a massive disconnect between the buzz surrounding programmatic native and the reality. In the past few years, we’ve seen... Continue reading »
by AdExchanger // February 20th, 2015 //
»

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